Digital Direct Marketing Specialist

United Motors Company; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading automotive company in Riyadh, Saudi Arabia, is seeking a Saudi National Direct Marketing Specialist. This role involves driving customer engagement and lead generation through effective digital and offline marketing campaigns. Candidates should have at least 2 years of experience in direct marketing, be proficient in CRM tools and analytics, and possess strong organizational skills. The ideal candidate is fluent in both Arabic and English and has a creative, data-driven approach to problem-solving.

Qualifications

• 2+ years’ experience in direct or digital marketing, CRM, or marketing automation.
• Strong understanding of customer lifecycle and retention strategies.
• Creative mindset with a data-driven approach to problem-solving.

Responsibilities

• Plan, execute, and optimize direct marketing campaigns across multiple channels.
• Develop and manage automated customer journeys using CRM tools.
• Leverage data analytics to enhance campaign effectiveness.

Skills

Proficiency with CRM systems

Proficiency with analytics tools

Familiarity with social media integration tools

Fluent in Arabic and English

Excellent organizational skills

Creative mindset

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Hootsuite

Job description

About the Role

We are seeking a Saudi National Direct Marketing Specialist to join our dynamic marketing team. This role is responsible for driving customer engagement, lead generation, and conversion through data-driven direct marketing campaigns across both online and offline channels. The ideal candidate is well-versed in current digital marketing tools, CRM platforms, and the evolving social media ecosystem in KSA.

Key Responsibilities

• Plan, execute, and optimize direct marketing campaigns (email, SMS, WhatsApp, push notifications, direct mail, etc.) targeting segmented customer bases.
• Develop and manage personalized, automated customer journeys using CRM tools (e.g., HubSpot, Salesforce, Zoho, or local equivalents).
• Leverage customer data and analytics to build relevant and measurable campaigns that improve conversion rates and customer retention.
• Work closely with content, social media, and performance marketing teams to ensure consistent messaging and brand alignment.
• Use A/B testing and analytics to improve open rates, CTR, and ROI for each campaign.
• Integrate direct marketing campaigns with social media platforms (Instagram, TikTok, Snapchat, X/Twitter) and community management tools where relevant.
• Stay informed about evolving consumer behavior trends in Saudi Arabia, especially regarding mobile-first and social commerce practices.
• Ensure compliance with KSA data protection laws and communication regulations.
• Track KPIs and prepare regular performance reports for management.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2+ years’ experience in direct or digital marketing, CRM, or marketing automation.
• Proficiency with tools such as:
• CRM systems (HubSpot, Salesforce, Zoho CRM, etc.)
• Analytics tools (Google Analytics, Meta Insights, Looker Studio)
• Social media integration tools (Meta Business Suite, Hootsuite, Sprinklr)
• Strong understanding of customer lifecycle, retention strategies, and personalization.
• Fluent in Arabic and English (written and spoken).
• Excellent organizational skills and attention to detail.
• Creative mindset with a data-driven approach to problem-solving.

Preferred Qualifications

• Experience working in consumer brands, especially in beauty, lifestyle, automotive, or tech.
• Familiarity with GCC social media habits and trends.
• Knowledge of e-commerce marketing funnels and social commerce tools like TikTok Shop or Instagram Shopping.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing

Industries: Retail Motor Vehicles

Referrals increase your chances of interviewing at United Motors Company by 2x.