Marketing Manager IN Apparel

Amazon; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading e-commerce platform in Riyadh is seeking a creative and analytical Category Marketing Manager with over 3 years of marketing experience. The role focuses on managing traffic drivers, optimizing marketing channels, and driving growth initiatives. Ideal candidates will have strong data analysis skills and experience with tools like Excel or Tableau. The position offers a great opportunity to collaborate with internal teams and brands to enhance marketing strategies while ensuring top-notch customer experiences.

Qualifications

• 3+ years of marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building and executing cross-functional marketing programs.

Responsibilities

• Own key traffic drivers and work with central traffic teams.
• Analyze customer cohorts to drive growth.
• Collaborate with teams for brand marketing initiatives.

Skills

Data analysis

Cross-functional marketing programs

Excel or Tableau

Expertise in customer cohorts

Education

MBA

Tools

Marketo

Salesforce

Tableau

Job description

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

Responsibilities

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
• Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
• Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Present to senior management externally and internally.
• Drive customer lifecycle management activities including customer acquisition, retention to drive growth, do planning for category marketing P0 metrics and budget.
• Drive monetization of marketing inventory to scale engagement with brands and grow them, meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• MBA
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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