Brand Marketing Manager

Barns; Jeddah; On-site; SAR 250,000 - 450,000; Full time

Job summary

Barns in Jeddah looks for a brand leader to drive the development and execution of the brand strategy across all customer and market touchpoints. You will own the full brand lifecycle from strategy to execution and oversee campaigns, partnerships, and customer experience initiatives.

You will lead brand health initiatives, collaborate with cross-functional teams, and manage agency partnerships to ensure consistent messaging and strong equity. Fluency in Arabic and English is expected.

Qualifications

• Bachelor’s degree in marketing, Communications, Advertising, or a related field (Master’s preferred).
• Minimum 6–8 years in marketing leadership, preferably in F&B, retail, including strategic planning and team management
• Fluent in Arabic and English

Responsibilities

• Develop and oversee the execution of brand strategy, including positioning, identity, tone of voice, and visual direction.
• Plan and implement 360° integrated brand campaigns, including product and seasonal launches, partnerships, sponsorships, and cultural initiatives.
• Oversee CSR and partnership strategies to ensure brand alignment, positive reputation, and meaningful social impact.
• Guide competitor benchmarking efforts and convert market intelligence into brand positioning adjustments.
• Ensure consistency of brand messaging and creative assets across all channels.
• Collaborate with cross-functional teams (Product Development, Operations, Digital, Customer Experience) to integrate brand messaging into all customer touchpoints.
• Lead and manage agency relationships for creative development, production, and campaign rollouts.
• Maintain and evolve brand guidelines to ensure consistent application and clarity for all internal and external stakeholders.
• Monitor brand health KPIs (e.g., brand awareness, perception, equity) and prepare regular brand performance reports.
• Develop content strategy for brand storytelling, including campaigns, videos, internal brand stories, and customer engagement platforms.
• Manage the brand marketing calendar to align with national campaigns, business initiatives, and retail seasons.
• Collaborate with executive leadership to ensure brand priorities align with overall business objectives.

Skills

Brand strategy

Campaign planning

Cross-functional collaboration

Agency management

Brand guidelines

KPI tracking

Education

Bachelor’s degree in marketing

Master’s degree preferred

Job description

Job Purpose:

To lead the development and execution of Barns’ brand strategy across all customer and market touchpoints, ensuring alignment with brand identity, business goals, and consumer insights. This role owns the full brand lifecycle from strategy to execution and oversees brand campaigns, partnerships, Customer Experience initiatives, competitor positioning, and team development to build long-term brand equity.

Key Responsibilities:

• Develop and oversee the execution of brand strategy, including positioning, identity, tone of voice, and visual direction.
• Plan and implement 360° integrated brand campaigns, including product and seasonal launches, partnerships, sponsorships, and cultural initiatives.
• Oversee CSR and partnership strategies to ensure brand alignment, positive reputation, and meaningful social impact.
• Guide competitor benchmarking efforts and convert market intelligence into brand positioning adjustments.
• Ensure consistency of brand messaging and creative assets across all channels.
• Collaborate with cross-functional teams (Product Development, Operations, Digital, Customer Experience) to integrate brand messaging into all customer touchpoints.
• Lead and manage agency relationships for creative development, production, and campaign rollouts.
• Maintain and evolve brand guidelines to ensure consistent application and clarity for all internal and external stakeholders.
• Monitor brand health KPIs (e.g., brand awareness, perception, equity) and prepare regular brand performance reports.
• Develop content strategy for brand storytelling, including campaigns, videos, internal brand stories, and customer engagement platforms.
• Manage the brand marketing calendar to align with national campaigns, business initiatives, and retail seasons.
• Collaborate with executive leadership to ensure brand priorities align with overall business objectives.

Job Requirements

• Bachelor’s degree in marketing, Communications, Advertising, or a related field (Master’s preferred)
• Minimum 6–8 years in marketing leadership, preferably in F&B, retail, including strategic planning and team management
• Fluent in Arabic and English