Showroom Marketing Lead - Retail Campaigns

ABYAT; Doha; On-site; QAR 60,000 - 90,000; Full time

Job summary

ABYAT in Doha, the region’s leading home improvement retailer, seeks a Showroom Marketing Officer to plan, execute, and optimize category marketing initiatives across the product portfolio. You will ensure brand consistency and coordinate with internal teams to drive customer engagement and commercial growth.

The role requires 4–5 years in marketing coordination or category marketing, a bachelor’s degree in Marketing or related field, and proficiency with Adobe Creative Suite and marketing

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 4-5 years in marketing coordination or category marketing roles.
• Experience executing integrated marketing campaigns across digital and offline channels.

Responsibilities

• Plan and execute integrated marketing campaigns for assigned product categories.
• Coordinate development and production of marketing materials (digital assets, print collateral, in-store branding).
• Conduct market research and competitor analysis to identify trends and opportunities.
• Prepare reports on campaign performance and recommendations.
• Coordinate content distribution across websites, social media, email, and other channels.
• Collaborate with internal teams and external agencies to ensure timely delivery of campaigns.
• Monitor KPI, ROMI, and engagement to drive improvements.
• Support social media activities and analyze performance metrics.
• Assist with public relations, events, and exhibitions when required.
• Ensure brand guidelines are followed across all materials.

Skills

Marketing coordination

Category marketing

Content creation

Social media management

Brand management

Campaign execution

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Marketing automation platforms

Content management systems

Microsoft Office

Job description

ABYAT in Doha, the region’s leading home improvement retailer, seeks a Showroom Marketing Officer to plan, execute, and optimize category marketing initiatives across the product portfolio. You will ensure brand consistency and coordinate with internal teams to drive customer engagement and commercial growth.

The role requires 4–5 years in marketing coordination or category marketing, a bachelor’s degree in Marketing or related field, and proficiency with Adobe Creative Suite and marketing