School Growth Marketing & Brand Lead

Muntazeh English School SPC; Al Rayyan; On-site; QAR 60,000 - 90,000; Full time

Job summary

Muntazeh English School SPC is seeking a Marketing Officer in Qatar to lead the school-level marketing strategy and brand messaging in collaboration with regional teams and school leadership. The role focuses on increasing awareness, generating qualified leads, and driving enrolment and retention across digital and offline channels.

You will develop content calendars, manage social media and website content, capture stories through photography and videography, coordinate with Admissions for

Responsibilities

• Develop the annual marketing plan designed for driving positive awareness of the school, qualified leads, enrolment growth and retention
• Ensure brand and key messages are very clearly and consistently communicated across all marketing communications
• Plan the overall content calendar for the school across social media, email, website and other relevant touchpoints
• Look for stories happening within the school that demonstrate the key messaging and brand values in action; capture these moments through photography & videography to use in marketing content
• Develop marketing content, review it for accuracy, arrange signoff, get it published/promoted across the relevant touch points
• Ensure all content on the website is up to date and correct, and checking that all pages and functionalities are working properly
• Plan & execute new content for the website, taking into consideration the school’s marketing strategy and objectives
• Proactively manage the school’s social media presence
• Create and post engaging content (text, image and video)
• Continuously monitor comments and messages, promptly responding as per community management guidelines
• Report on performance with recommendations for improvement
• Plan, design, review and dispatch emails to prospective parents
• Review performance of emails and optimize accordingly
• Collaborate with Admissions on the event calendar to drive new enrolments and retention
• Collaborate with regional marketing team to promote the above admissions/retention events via email, whatsapp, website, social, on-premises content
• Support with PR/Comms content development and distribution on an as-need basis, in partnership with Regional Marketing Team and school LT
• Partner with school LT and regional marketing teams to develop environmental branding, OOH placements, giveaways, etc undefined
• Actively gather parent testimonials and promote on website, social etc.
• Actively manage reviews on third party sites

Job description

Muntazeh English School SPC is seeking a Marketing Officer in Qatar to lead the school-level marketing strategy and brand messaging in collaboration with regional teams and school leadership. The role focuses on increasing awareness, generating qualified leads, and driving enrolment and retention across digital and offline channels.

You will develop content calendars, manage social media and website content, capture stories through photography and videography, coordinate with Admissions for