Strategic Marketing Manager: Campaigns & Student Recruitment

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Job summary

City University Qatar (CUQ) is seeking a Marketing Manager to own end-to-end campaign management, plan, execute, and optimize integrated initiatives supporting student recruitment and brand growth.

The role requires collaboration with Marketing, Student Recruitment, and Admissions teams to deliver measurable results and enhance engagement across channels. You will drive campaigns from concept through evaluation, ensuring timely delivery and impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Master’s degree preferred.
• Minimum 5 years’ experience in marketing campaign management.
• Strong understanding of marketing funnels and student recruitment processes.
• Proven experience managing multi-channel campaigns.

Responsibilities

• Lead the planning, development, and execution of integrated marketing campaigns to support student recruitment and brand awareness.
• Coordinate with Marketing, Student Recruitment, and Admissions teams to align goals.
• Manage campaign timelines, budgets, and deliverables.
• Oversee execution of digital marketing, recruitment events, and outreach activities.
• Liaise with external agencies to ensure high-quality campaigns.
• Monitor, analyse, and report on campaign performance to optimise ROI.
• Develop and implement structured project management systems for efficiency.

Skills

Campaign management

Multi-channel campaigns

Project management

Stakeholder engagement

Marketing knowledge

Education

Bachelor's degree

Master's preferred

Job description

City University Qatar (CUQ) is seeking a Marketing Manager to own end-to-end campaign management, plan, execute, and optimize integrated initiatives supporting student recruitment and brand growth.

The role requires collaboration with Marketing, Student Recruitment, and Admissions teams to deliver measurable results and enhance engagement across channels. You will drive campaigns from concept through evaluation, ensuring timely delivery and impact.