Marketing Manager (Automotive)

Confidential; Doha; On-site; QAR 240,000 - 360,000; Full time

Job summary

Confidential is seeking an experienced Marketing Manager - Automotive to lead marketing strategy, brand management and integrated campaigns in Qatar. The role collaborates with sales to drive leads, showroom traffic and strong brand alignment across regional markets.

The ideal candidate has a solid track record in automotive marketing, strong analytics and leadership skills to navigate a fast-paced commercial environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10 years of marketing experience, preferably in automotive industry.
• Experience in brand management, integrated campaigns, digital marketing, product launches, and customer engagement.
• Knowledge of GCC automotive market and trends.
• Experience managing budgets, media planning, agencies and events.
• Strong analytical skills with marketing data and KPIs.
• Excellent communication, stakeholder management and leadership skills.

Responsibilities

• Develop and execute annual marketing strategies aligned with objectives and brand positioning.
• Plan and manage integrated campaigns across digital, social, traditional media and CRM.
• Lead brand management and ensure consistent brand guidelines.
• Drive digital marketing initiatives: social, paid media, SEO/SEM, lead-gen, engagement.
• Plan and coordinate vehicle launches, showroom activations, events and campaigns.
• Analyze market trends and campaign performance to support decisions.
• Partner with sales to generate leads and showroom traffic.
• Manage budget, media plans, agencies, and partners for results.
• Monitor KPIs, ROI, lead generation and engagement; report findings.
• Build relationships with OEMs and align with regional/global brand requirements.

Skills

Brand management

Digital marketing

Marketing strategy

Integrated campaigns

Lead generation

Budget management

Analytics / KPIs

Stakeholder management

Education

Marketing

Business Administration

Communications

Job description

We are seeking an experienced Marketing Manager - Automotive to lead the development and execution of marketing strategies that strengthen brand presence, increase customer engagement, and support business growth.

The role will oversee brand management, digital marketing, integrated campaigns, product launches, events, and market intelligence. The successful candidate will work closely with sales and other business teams to ensure marketing activities are aligned with commercial objectives, brand standards, and customer expectations.

Key Responsibilities

• Develop and execute annual marketing strategies and plans aligned with automotive business objectives, sales targets, and brand positioning.
• Plan and manage integrated marketing campaigns across digital, social media, traditional media, CRM, and other customer touchpoints.
• Lead brand management activities and ensure consistent implementation of brand guidelines across all marketing communications.
• Drive digital marketing initiatives, including social media, paid media, SEO, SEM, lead-generation campaigns, and online customer engagement.
• Plan and coordinate new vehicle launches, showroom activations, exhibitions, customer events, and promotional campaigns.
• Analyze market trends, customer insights, competitor activities, and campaign performance to identify opportunities and support business decisions.
• Partner closely with sales teams to develop campaigns that generate qualified leads, increase showroom traffic, and support sales conversion.
• Manage the marketing budget, media plans, agencies, suppliers, and external partners to ensure effective use of resources and measurable results.
• Monitor marketing KPIs, campaign ROI, lead generation, customer engagement, and other performance indicators, providing regular reports and recommendations.
• Build strong relationships with OEM/principal partners and ensure local marketing activities are aligned with regional and global brand requirements.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10 years of marketing experience, preferably within the automotive industry.
• Strong experience in automotive brand management, integrated campaigns, digital marketing, product launches, and customer engagement.
• Good understanding of the GCC automotive market, customer behaviour, competitive landscape, and emerging industry trends.
• Proven experience managing marketing budgets, media planning, agencies, events, and external partners.
• Strong analytical capability with experience using marketing data, KPIs, and campaign performance insights to support decision-making.
• Excellent communication, stakeholder management, and leadership skills, with the ability to work effectively in a fast-paced and commercially driven environment.