Lifecycle Growth Architect: Wallet Adoption & Cross-Sell

Focal Tech Inc; Lusail, Doha; On-site; QAR 180,000 - 320,000; Full time

Job summary

Ooredoo Fintech is seeking a commercially focused Customer Value & Lifecycle Manager to own the end-to-end customer journey across multiple markets, including onboarding, activation, engagement, and cross-sell initiatives. You will design strategies that convert single-use customers into loyal, multi-product users across Qatar, Oman, Tunisia, Maldives, and future markets.

The role centers on creating and maintaining CLV models, driving wallet adoption, and leading revenue-driven lifecycle

Qualifications

• Experience owning and shaping customer lifecycle frameworks across multiple markets.
• Proven ability to build and maintain Customer Lifetime Value models.
• Ability to design data-driven lifecycle briefs for marketing teams.
• Experience driving wallet adoption and multi-product cross-sell strategies.
• Strong understanding of lifecycle KPIs and revenue impact.

Responsibilities

• Define and own the customer lifecycle framework across OFTI markets, with commercial KPIs at each stage.
• Build and maintain CLV models to identify high-value segments and churn risk.
• Design data-driven lifecycle campaign briefs for central and country marketing teams.
• Lead wallet adoption strategy with activation triggers and multi-product propositions.
• Identify and size cross-sell opportunities with revenue projections and conversion modeling.
• Monitor and report lifecycle KPIs across markets.

Skills

Customer lifecycle management

CLV modeling

Lifecycle campaigns

Wallet adoption

Cross-sell

KPI reporting

Job description

Ooredoo Fintech is seeking a commercially focused Customer Value & Lifecycle Manager to own the end-to-end customer journey across multiple markets, including onboarding, activation, engagement, and cross-sell initiatives. You will design strategies that convert single-use customers into loyal, multi-product users across Qatar, Oman, Tunisia, Maldives, and future markets.

The role centers on creating and maintaining CLV models, driving wallet adoption, and leading revenue-driven lifecycle