Head of Subscriber Retention & Engagement

TOD by beIN; Doha; On-site; QAR 320,000 - 520,000; Full time

Job summary

TOD by beIN in Doha, Qatar invites an experienced Lead, Retention and Engagement to drive the subscriber lifecycle strategy across MENA, reducing churn and maximizing lifetime value. You will lead data-driven retention initiatives across onboarding, engagement, renewal, churn prevention, win-back and reactivation, coordinating with Marketing, CRM, Analytics, Content, and Finance.

The role requires building personalized multichannel campaigns, monitoring key KPIs, and coaching the Retention and

Qualifications

• Bachelor’s degree in marketing or related field.
• 8+ years in retention, CRM, lifecycle marketing, or digital marketing.
• Experience in OTT, streaming, or subscription businesses preferred.
• Hands-on experience with CRM/marketing automation platforms.
• Proven leadership of retention/CRM initiatives.

Responsibilities

• Develop and lead TOD’s retention and subscriber lifecycle strategy across MENA.
• Plan, execute, and optimize multichannel lifecycle campaigns (email, push, in-app, SMS, WhatsApp).
• Design churn-prevention, win-back, and cancellation journeys and offers.
• Partner with Data/Analytics to build segmentation, churn propensity, and LTV models.
• Create dashboards and regular reports to track retention performance and ROI.
• Collaborate with Marketing, Product, Content, Customer Care, Finance, and Analytics.
• Lead and develop the Retention and Engagement team; manage agencies and partners.

Skills

Retention strategy

Lifecycle campaigns

CRM & marketing automation

Data analytics

A/B testing

Stakeholder collaboration

Team leadership

Churn analysis

Education

Bachelor’s degree in Marketing or related field

Master’s degree (advantageous)

Tools

Insider

Braze

Iterable

Salesforce Marketing Cloud

Job description

TOD by beIN in Doha, Qatar invites an experienced Lead, Retention and Engagement to drive the subscriber lifecycle strategy across MENA, reducing churn and maximizing lifetime value. You will lead data-driven retention initiatives across onboarding, engagement, renewal, churn prevention, win-back and reactivation, coordinating with Marketing, CRM, Analytics, Content, and Finance.

The role requires building personalized multichannel campaigns, monitoring key KPIs, and coaching the Retention and