Head of OTT Advertising & Monetization

TOD by beIN; Doha; On-site; QAR 600,000 - 900,000; Full time

Job summary

TOD by beIN is seeking a commercially oriented leader to establish and scale its advertising and monetization business across OTT and digital platforms. You will drive the development of advertising products, monetization frameworks, and audience targeting while partnering with Product, Technology, Data, Content, Marketing, Ad Sales, and Ad Operations teams to deliver scalable revenue growth.

The role requires a strategic, resilient executive capable of navigating a fast-moving build phase,

Qualifications

• Bachelor’s degree in business, Marketing, Media, Technology, Data, or related field.
• Master’s degree or relevant industry certifications considered an advantage.
• Minimum 10 years of experience across advertising, media monetization, OTT, digital platforms, ad technology, etc.

Responsibilities

• Lead the development and scaling of TOD’s advertising and monetization across OTT and digital platforms.
• Develop and implement advertising products, inventory strategy, monetization frameworks, and audience targeting capabilities across TOD platforms.
• Drive advertising revenues across direct sales, sponsorships, partnerships, and indirect/programmatic channels, with a focus on improving monetization performance and CPMs.
• Work closely with Product, Technology, Data & Analytics, Content, Marketing, Ad Sales, and Ad Operations teams to support the implementation of advertising capabilities, reporting frameworks, and monetization initiatives.
• Collaborate with Content and Product teams to identify opportunities for advertising integration across live sports, entertainment, freemium, and promotional experiences.
• Support the development of advertising technology capabilities, including programmatic infrastructure, vendor integrations, targeting solutions, and measurement frameworks.
• Develop strong working relationships with advertising vendors, media agencies, technology partners, and external stakeholders to strengthen TOD’s advertising ecosystem and commercial capabilities.
• Collaborate with beIN stakeholders to identify and support regional and global advertising opportunities across the broader beIN ecosystem.
• Contribute to the development of audience reporting, monetization analytics, and performance tracking structures to support commercial decision-making and advertiser reporting requirements.
• Support the evaluation and implementation of the long-term advertising operating model, including outsourced, hybrid, and in-house approaches.

Skills

Advertising strategy

Monetization

Programmatic advertising

Vendor partnerships

Cross-functional leadership

Audience development

Commercial frameworks

Education

Bachelor’s degree

Master’s degree

Job description

TOD by beIN is seeking a commercially oriented leader to establish and scale its advertising and monetization business across OTT and digital platforms. You will drive the development of advertising products, monetization frameworks, and audience targeting while partnering with Product, Technology, Data, Content, Marketing, Ad Sales, and Ad Operations teams to deliver scalable revenue growth.

The role requires a strategic, resilient executive capable of navigating a fast-moving build phase,