Global Specialty Coffee Brand Lead - Onsite Growth Driver

HME Holding Group; Doha; On-site; QAR 134,000 - 167,000; Full time

Job summary

HME Holding Group in Doha, DAW, QA is seeking an experienced Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand. You will shape brand strategy and ensure consistency across markets, channels, and experiences.

You will work with product development, sourcing, retail, digital marketing, and external partners to deliver compelling campaigns, product launches, and storytelling that drive engagement, loyalty, and revenue.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4-8+ years in brand management, marketing, or category management.
• Experience in specialty coffee, premium F&B, hospitality, FMCG, or lifestyle brands is highly preferred.

Responsibilities

• Develop and implement annual and long-term brand strategies aligned with global objectives.
• Drive brand equity, awareness, relevance, and market share across markets.
• Ensure consistent brand positioning, messaging, and visual identity across channels.

Skills

Brand strategy

Storytelling

Digital marketing

Analytical

Stakeholder management

Project management

Communication

Education

Bachelor's degree

Job description

HME Holding Group in Doha, DAW, QA is seeking an experienced Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand. You will shape brand strategy and ensure consistency across markets, channels, and experiences.

You will work with product development, sourcing, retail, digital marketing, and external partners to deliver compelling campaigns, product launches, and storytelling that drive engagement, loyalty, and revenue.