Brand Strategy Lead — Growth & Identity

leading-edge; Doha; On-site; QAR 120,000 - 180,000; Full time

Job summary

leading-edge is seeking an experienced Brand Manager to lead the development and execution of our brand strategy, building and maintaining a strong brand identity, developing marketing campaigns, and collaborating with cross-functional teams to drive business growth.

The role requires a Bachelor's degree in Marketing and 3–5 years of brand management experience, with proven success in brand development, messaging, and maintaining consistency across channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience in brand management or marketing.
• Demonstrated success in developing and executing brand strategies that drive business growth.
• Deep understanding of brand development, management, and maintenance.
• Ability to work effectively with cross-functional teams and communicate complex ideas simply.
• Ability to analyze data, identify insights, and develop creative solutions.

Responsibilities

• Develop and execute brand strategy: Define and implement a comprehensive brand strategy that aligns with business objectives.
• Build and maintain brand identity: Develop and maintain a strong brand identity, including brand positioning, messaging, and visual identity.
• Develop marketing campaigns: Create and execute marketing campaigns that drive brand awareness, engagement, and conversion.
• Collaborate with cross-functional teams: Work closely with sales, product, and creative teams to ensure brand consistency and alignment.
• Conduct market research: Stay up-to-date with market trends, competitor activity, and consumer insights to inform brand strategy.
• Manage brand budget: Develop and manage brand budget to ensure effective allocation of resources.
• Measure and report brand performance: Track and analyze brand metrics, providing regular reports to stakeholders.

Skills

Brand management

Marketing

Cross-functional collaboration

Data analysis

Creative problem solving

Communication

Education

Bachelor's degree in Marketing

Job description

leading-edge is seeking an experienced Brand Manager to lead the development and execution of our brand strategy, building and maintaining a strong brand identity, developing marketing campaigns, and collaborating with cross-functional teams to drive business growth.

The role requires a Bachelor's degree in Marketing and 3–5 years of brand management experience, with proven success in brand development, messaging, and maintaining consistency across channels.