Brand Manager

Al Waha For Cars; Doha; On-site; QAR 180,000 - 300,000; Full time

Job summary

Al Waha For Cars is seeking a Brand Manager to lead development and execution of brand strategies that strengthen awareness and market presence in the automotive sector. You will coordinate multi-channel campaigns, work with sales on promotions, and ensure consistent branding across showrooms and digital platforms.

The role requires strong collaboration with creative agencies and internal teams, monitoring market trends and adjusting plans to maximize engagement and sales performance.

Qualifications

• Develop and implement brand strategies to align with business goals.
• Plan and execute integrated campaigns across digital, print, outdoor, and other media channels.
• Coordinate with the sales team to support vehicle sales and showroom campaigns.
• Monitor market trends and adjust branding strategies accordingly.
• Ensure consistent brand guidelines across all materials and channels.

Responsibilities

• Develop brand strategies aligned with objectives.
• Plan and execute integrated marketing campaigns across media channels.
• Coordinate with sales for vehicle promotions and launches.
• Monitor trends, competitors, and customer preferences.
• Maintain brand guidelines across all marketing assets.
• Collaborate with agencies and internal teams on campaigns.
• Manage brand-related events and activations.
• Analyze campaign performance and brand awareness metrics.
• Prepare marketing plans and performance reports.
• Coordinate with manufacturers to meet marketing standards.

Skills

Brand management

Marketing strategy

Campaign planning

Team collaboration

Digital marketing

Job description

The Brand Manager will be responsible for developing, implementing, and managing brand strategies to strengthen brand awareness, market positioning, customer engagement, and sales performance. The role involves coordinating marketing campaigns, maintaining brand consistency, analyzing market trends, and collaborating with internal teams to ensure the brand achieves its business objectives.

Key Responsibilities

• Develop and implement brand strategies aligned with the company's business and marketing objectives.
• Manage brand positioning, identity, messaging, and overall market presence.
• Plan and execute integrated marketing campaigns across digital, print, outdoor, and other media channels.
• Coordinate with the sales team to support vehicle sales, promotional activities, product launches, and showroom campaigns.
• Monitor market trends, competitor activities, customer preferences, and industry developments.
• Ensure consistent brand guidelines across all marketing materials, advertisements, showrooms, and digital platforms.
• Work closely with creative agencies, advertising partners, media suppliers, and internal marketing teams.
• Manage brand-related events, exhibitions, roadshows, product launches, and customer engagement activities.
• Analyze campaign performance, brand awareness, customer feedback, and market share to identify improvement opportunities.
• Prepare marketing plans, campaign reports, budgets, and performance updates for management.
• Coordinate with manufacturers and brand principals to ensure compliance with their marketing standards and guidelines.
• Support the development of promotional offers, seasonal campaigns, and customer retention initiatives.
• Ensure all brand communications reflect the company's values and maintain a strong, professional image.