Strategic Creative Lead for Brand & Innovation

MasterCard; Lisboa; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Mastercard is seeking a Creative Strategist within Specialized Product Delivery (SPD) to guide strategy development and ensure quality control across research, briefs, and creative initiatives. The role demands strategic rigor, strong writing, and diplomacy with creatives, clients, and account teams.

You will work with senior strategists, creatives, data analysts to craft narratives and uncover insights driving business impact.

Qualificações

• 6–10 years of experience in creative strategy, brand planning, or communications strategy within leading or consolidated creative agencies.
• Experience working on top-tier brands and complex, multi-channel campaigns.
• Strong background in full-funnel and brand-led creative strategy.
• Excellent strategic writing skills, particularly in insight articulation and creative briefs.

Responsabilidades

• Lead the development of creative strategies on key briefs, in close collaboration with Creative Strategy Manager.
• Translate business objectives, brand challenges, and insights into clear strategic directions and creative platforms.
• Own strategic thinking across assigned projects, ensuring consistency, clarity, and creative ambition.
• Conduct and guide desk research across markets, competitors, consumers, and cultural trends.
• Distill complex information into sharp, inspiring insights that unlock strong creative ideas.
• Shape strategic narratives, key messages, and presentation materials for client-facing deliverables.

Conhecimentos

Creative strategy

Brand planning

Storytelling

Stakeholder management

Descrição da oferta de emprego

Mastercard is seeking a Creative Strategist within Specialized Product Delivery (SPD) to guide strategy development and ensure quality control across research, briefs, and creative initiatives. The role demands strategic rigor, strong writing, and diplomacy with creatives, clients, and account teams.

You will work with senior strategists, creatives, data analysts to craft narratives and uncover insights driving business impact.