Social Media Manager (Madrid Based)

SHA; Lisboa; Presencial; EUR 70 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Green Globe certified

weCare program

SHA Academy

Global impact

Resumo da oferta

SHA is the global benchmark in proactive health, longevity, and integrative wellness with an international footprint. Based in our Madrid offices, this role drives creation, curation, and monitoring of digital content to reach the company’s target audiences and support broader marketing initiatives.

The position requires a strategic thinker who can develop content strategies, oversee campaigns across multiple channels, and maintain a consistent brand voice.

Qualificações

• Minimum 10 years of proven experience in a similar role (Luxury / Hospitality / Wellbeing / Real Estate)
• Excellent consulting, writing, editing, and communication skills
• Ability to manage and monitor social media channels across platforms
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations

Responsabilidades

• Establishing a content calendar to create campaigns across digital channels
• Creating engaging content that meets brand standards
• Devising audience-tailored content strategies to achieve goals
• Ensuring brand voice consistency across social profiles
• Monitoring industry trends and keyword gaps to inform content
• Tracking content performance using KPI metrics
• Developing digital marketing strategies including email and social posts
• Writing blog posts, ebooks, and marketing materials
• Creating presentations to communicate strategies to the team
• Editing text and images to align with brand guidelines
• Creating infographics to illustrate concepts simply
• Updating the website to attract customers

Conhecimentos

Content marketing

Social media management

Editing

Blog writing

Content strategy

Campaign planning

Presentation skills

Formação académica

Bachelor's degree in Communications

Bachelor's degree in Marketing

Bachelor's degree in Business

Ferramentas

Digital marketing tools

Social analytics tools

Descrição da oferta de emprego

SHA is the global benchmark in proactive health, longevity, and integrative wellness. From our centers in Spain and Mexico, we combine leading-edge Western medicine with natural and ancestral therapies to deliver personalized health programs that transform our guests' lives.

We are a Spanish company with international reach, currently in a period of expansion, made up of a multicultural team of professionals passionate about their vocation. We believe in genuinely caring for people (guests, talent, community, and planet) and in excellence as a habit, not an exception.

Joining SHA means becoming part of a project with purpose: contributing to a more conscious world, while growing professionally and personally alongside a team committed to becoming the best version of themselves and of those around them.

Objective

Based in our Madrid offices, this role is responsible for creating, improving, and monitoring digital content to effectively reach AB Living Group and its brands' target audiences, in alignment with their strategic objectives. The position encompasses the creation, curation, and assessment of digital content used to drive brand awareness and support broader marketing initiatives. It also involves establishing online content strategies and ensuring effective distribution across the appropriate channels.

Key Responsibilities

• Establishing a content calendar to create short- and long-term content campaigns across different digital channels
• Creating engaging content that meets company objectives and brand standards
• Devising content strategies tailored to specific audiences, aimed at achieving clear goals, such as a target number of website visitors
• Ensuring consistency throughout content by promoting a unified brand voice and identity aligned with social media profiles
• Monitoring and researching competitors and other industry players to identify trends, relevant data, and content or keyword gaps to address
• Tracking and measuring digital content performance using digital tools that assess key performance indicators (KPIs) and metrics
• Developing marketing strategies for digital content, including email campaigns and social media posts
• Writing blog posts, ebooks, and other materials relevant to the company's products or services
• Creating presentations to communicate new marketing strategies to the rest of the team
• Editing text and images to ensure alignment with the company's brand guidelines
• Creating infographics to illustrate complex concepts in a simple way
• Evaluating new technologies and proposing ways to incorporate them into existing strategies
• Creating and updating the website to attract customers to the company's products or services
• Researching topics related to the company's products or services to create content for blogs, websites, and other marketing materials
• Researching and analyzing industry trends to identify new opportunities the company can capitalize on
• Complying with all Information Security policies and processes

Qualifications & Experience

• Ability to use digital marketing tools and online calendars for campaigns
• Solid online marketing skills and a good understanding of major marketing channels
• Minimum 10 years of proven experience in a similar role, currently working with a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Sufficient availability to properly manage and monitor the company's social media channels
• Demonstrable social media experience and knowledge of social analytics tools
• Positive attitude, detail- and customer-oriented, with strong multitasking and organizational skills
• A genuine passion for the Wellness / Hospitality industry!
• Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations

Personal Attributes

• Passionate about longevity, wellbeing, and lifestyle transformation
• Strategic thinker with strong hands‑on execution
• High attention to detail, scientific rigor, and creative excellence
• able to turn complex science into aspirational, accessible narratives

What We Offer

The best place to grow your career

• Be part of a leading brand undergoing an exciting expansion (SHA Mexico and SHA Emirates), within a multicultural environment alongside top-tier professionals, making a meaningful positive impact on the planet — we are Green Globe certified!
• We take care of your health and wellbeing through weCare, a program designed for our talent that includes free medical and nutritional consultations, fitness sessions, and meditation
• We want you to grow and learn every day — that's why we invest in your career path and continuous training through a talent development strategy that will drive your professional growth. Be part of SHA Academy!
• Join our Dream: helping people achieve and maintain optimal health, so they can fully enjoy their physical, mental, and spiritual potential. We're driven to give our best, and we want to create a global impact!