Social Media Manager

VML; Lisboa; Ibrido; EUR 35.000 - 52.000; Tempo pieno

Descrizione del lavoro

VML is hiring an experienced Social Media Manager to oversee day-to-day management, operations, and growth of the brand’s social media channels. You will lead channel strategy, publishing workflows, community engagement, and performance reporting to ensure social presence aligns with client objectives.

You will manage publishing calendars across Meta, TikTok, LinkedIn, and more, optimize channel health, supervise community moderation, and deliver insightful weekly to post-campaign reports.

Competenze

• Minimum of 4 years of experience in social media management, in an agency context.
• Fluency in Portuguese and English (oral and written).
• Excellent organization and autonomy.
• Mastery of Meta (Facebook, Instagram) and TikTok tools.
• Client management skills and effective communication.
• Creativity and strong visual culture.

Mansioni

• Channel Management & Publishing Operations: Own end-to-end social publishing calendar; oversee workflows, scheduling, tagging and link tracking.
• Community Management & Brand Reputation: Lead community management, monitor brand mentions and establish response protocols.
• Analytics, Reporting & Insights: Track, analyze and report on organic social KPIs; present performance reports to clients with actionable recommendations.
• Client & Cross-Functional Collaboration: Serve as the main social media operational lead in client-facing status; translate client briefs for creative teams.

Conoscenze

Social media management

Channel strategy execution

Community engagement

Analytics & reporting

Client collaboration

Strumenti

Meta (Facebook/Instagram) tools

TikTok tools

Descrizione del lavoro

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We're Looking For

We are looking for an experienced Social Media Manager to join our team. In this role, you will be responsible for the day-to-day management, operations, and growth of our brand’s social media channels. You will lead channel strategy execution, publishing workflows, community engagement, and performance reporting, ensuring our social presence is optimized, proactive, and aligned with client business objectives.

What You'll Do

Channel Management & Publishing Operations

• Own and manage the end-to-end social media publishing calendar across all active channels (Meta, TikTok, LinkedIn, X, etc.).
• Oversee publishing workflows, scheduling, tagging, and link tracking to ensure flawless and timely execution.
• Maintain channel health and optimization, staying ahead of platform algorithm updates, new feature rollouts, and industry best practices.

Community Management & Brand Reputation

• Lead community management and moderation strategies, fostering positive community sentiment and high engagement.
• Monitor brand mentions, direct messages, and comments; establish response protocols and manage real-time issue escalation.
• Conduct social listening to identify trending topics, conversation opportunities, and competitor movements.

Analytics, Reporting & Insights

• Track, analyze, and report on organic social KPIs (reach, engagement rate, follower growth, sentiment, traffic attribution).
• Prepare and present weekly, monthly, and post-campaign performance reports to clients, translating data into actionable strategic recommendations.

Client & Cross-Functional Collaboration

• Serve as the main social media operational lead in client-facing status, planning, and quarterly review meetings.
• Translate client briefs into actionable briefs for creative teams, copywriters, and designers, ensuring all deliverables match platform-specific requirements.

What You'll Need

• Minimum of 4 years of experience in social media management, in an agency context.
• Fluency in Portuguese and English (oral and written).
• Excellent organization and autonomy.
• Mastery of Meta (Facebook, Instagram) and TikTok tools.
• Client management skills and effective communication.
• Creativity and strong visual culture

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.