Creative Marketing Consultant

Wunderman Thompson; Lisboa; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

VML is hiring a Creative Marketing Consultant to support a Global Tech Firm as part of an international team. The core focus is creative review and marketing consultation for B2B campaigns.

You will analyze assets and provide practical recommendations, collaborating with partners across regions. The role is hybrid with four office days per week.

Qualifications

• Fluency in English is mandatory.
• Additional languages (Brazilian Portuguese, Canadian French, Danish, Dutch, Polish or Turkish) are a plus.

Responsibilities

• Review marketing materials and co-branded assets for effectiveness.
• Assess messaging, value proposition, CTA and branding balance.
• Identify opportunities to improve clarity and impact.
• Provide actionable recommendations with rationale.
• Research Microsoft messaging and assets to inform guidance.
• Differentiate requirements from consultative recommendations.

Skills

Marketing expertise

Creative strategy

Brand marketing

Integrated campaigns

Stakeholder management

Consultative mindset

Research & analytics

Strong communication

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we’re looking for:

We are hiring a Creative Marketing Consultant to support a Global Tech Firm as part of a global international team.

The core focus of this role is creative review and marketing consultation: assessing campaign assets, partner-facing materials and digital communications, then giving clear, practical recommendations to make them stronger for B2B audiences.

You will also support related workstreams such as partner marketing execution, asset discovery, localization review, content support, event-related requests and reporting inputs.

What you'll do:

Creative analysis & marketing consultation

• Review marketing materials such as digital banners, campaign creative, messaging, partner communications and co-branded assets.

• Assess creative approach, messaging and value proposition, call to action, product/device prominence, co-branding balance and overall marketing effectiveness.

• Identify opportunities to make marketing materials clearer, stronger and more impactful.

• Provide constructive, actionable marketing recommendations, explaining not just what could change, but why.

• Research existing Microsoft messaging, marketing guidance, approved assets, templates and best-practice examples to support your recommendations.

• Distinguish between documented requirements and consultative marketing recommendations, knowing when an issue needs to be escalated to a specialist or formal approval owner.

What you’ll need:

• **Fluency in English is mandatory. **Fluency in additional languages are a plus, particularly any of the following: Brazilian Portuguese, Canadian French, Danish, Dutch, Polish or Turkish.

• Marketing & Creative Expertise | Strong experience in marketing, creative strategy, brand marketing, integrated campaigns or a related discipline.

• Creative Judgement | The ability to quickly analyze an execution and identify opportunities to strengthen the story, hierarchy, messaging, branding and call to action.

• Stakeholder Management | You build trusted relationships with stakeholders, take time to understand their marketing objectives and translate requirements into clear, executable workstreams.

• Consultative Mindset | Confidence providing thoughtful, constructive counsel to marketers, partners and agencies without taking over their creative development.

• Research & Analytical Skills | The curiosity and ability to navigate multiple guidelines, reference materials, messaging frameworks and examples and turn what you find into practical advice.

• Strong communication, collaboration, ownership and attention to detail

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.