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SIXT in Lisbon is seeking a Senior Web & Product Analytics Specialist to own the analytical layer behind digital products used by millions across 100+ countries. You will uncover why things happen, influence what gets built next, and ground decisions in real user behavior.
You will analyse large datasets to improve engagement, retention, and conversion, develop dashboards for product decisions, and work across global teams to validate event tracking quality.
We are looking for aSenior Web & Product Analytics Specialist (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind digital products used by millions of customers across more than 100 countries. You don't just report what happened you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour. If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, this is your opportunity to make a real impact.
You analyse large datasets to identify trends and improve user engagement, retention, and conversion across our digital products
You develop dashboards and datasets that serve as the trusted foundation for product decisions reliable, reusable, and built for the people who act on them
You track and analyse customer interactions across our digital products, ensuring data accuracy and identifying friction points and opportunities
You conduct A/B testing and experimentation, providing data-driven insights and recommendations that directly influence product decisions
You work closely with engineers to ensure the right data is captured on both frontend and backend, validating event tracking quality before any analysis begins
You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement
You have hands‑on experience as a Digital Product or Web & App Analyst, with a focus on user behaviour analysis, funnel optimisation, and feature performance measurement not financial reporting, supply chain, or operational BI
You are proficient in building dashboards in BI tools such as Looker Studio, QuickSight, Power BI and you have experience withWeb & App analytics.
You write SQL confidently and use it daily extracting, transforming, and analysing data is second nature to you
You have a solid understanding of how event data is structured, captured, and validated across frontend and backend systems, and you take ownership of tracking quality before building on top of it
You are proactive and thrive in fast-paced environments
Youwork closely with global teams, including product managers, engineers, and junior analysts
You are fluent in English to effectively communicate with international teams
Two of Lisbon's most exciting hubs Factory Lisboa in Beato and ARTs Lisboa in Parque dasNações are whereyou'llfind your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
From day one, you'llhave access to Claude by Anthropic andSIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you'reahead of the curve
Enjoy 28 vacation days per year, anadditionalday off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
Receive a yearlyCoverflexallowance and a daily meal allowance to make life a little easier every day
Get exclusive rates on all SIXT services, withspecial discountsextended to your family and friends. Because greatperksare even better when you can share them
We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.