Senior SEO Specialist - Contractor

Clever Advertising; Braga; Presencial; EUR 45 000 - 70 000; Tempo integral

Resumo da oferta

Clever Advertising seeks a Senior SEO Specialist - Contractor to lead advanced SEO initiatives across US sports betting and iGaming sectors. You will shape keyword strategies, guide content briefs, and drive technical optimizations for improved organic visibility.

Bring 5+ years of SEO and strong analytics, plus CMS familiarity, to collaborate with content and development teams. This role is based in Braga, Portugal and emphasizes staying ahead of industry trends.

Qualificações

• 5+ years of experience in SEO or a similar role.
• Strong knowledge of keyword research, content optimization, and technical SEO.
• Familiarity with CMS platforms such as WordPress or Shopify.
• Analytical mindset with the ability to interpret data and identify opportunities.
• Excellent attention to detail and organizational skills.
• Ability to collaborate with content, marketing, and development teams.
• Proactive attitude and willingness to stay current with SEO trends.

Responsabilidades

• Conduct targeted keyword research and competitive gap analysis across US sports betting and iGaming verticals.
• Collaborate with the content team to create SEO briefs, style guides, and content guidelines.
• Perform content audits to identify optimization opportunities across metadata, headers, and internal linking.
• Optimize on-site elements including URL structures, schema markup, and internal linking.
• Monitor, analyze, and report performance using Google Analytics, Search Console, Ahrefs, and more.
• Coordinate off-page SEO and link-building with sports, news, and iGaming sites.
• Analyze competitor strategies to identify growth opportunities.
• Deliver clear and actionable weekly or monthly performance reports.
• Diagnose and resolve technical issues related to crawlability, indexability, and Core Web Vitals.
• Stay up to date with SEO trends and emerging tools.
• Support SEO strategies tailored to US state regulations and regional search behaviors.

Conhecimentos

Keyword research

Technical SEO

Analytics & data interpretation

CMS familiarity

Team collaboration

Proactive learning

Ferramentas

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Descrição da oferta de emprego

Join Our Team as a

Senior SEO Specialist - Contractor

Who Are We?

Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.

Why joining Clever?

Working with us means joining a diverse team where each member contributes to collective success, supporting one another through shared goals and passions. We not only focus on achieving excellent results but also enjoy the journey, making every day both fulfilling and fun.

What Will You Do?

• Conduct targeted keyword research and competitive gap analysis across US sports betting (NFL, NBA, MLB, NHL...) and iGaming verticals (online slots, live casino, table games)
• Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors;
• Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures;
• Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility;
• Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl;
• Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites;
• Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities;
• Deliver clear and actionable weekly or monthly performance reports to stakeholders;
• Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture;
• Stay up to date with SEO trends, algorithm updates, and emerging industry tools;
• Support SEO strategies tailored to US state regulations and regional search behaviors.

What Will You Bring to the Table?

• 5 years of experience in SEO or a similar role;
• Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools;
• Good understanding of keyword research, content optimization, and technical SEO fundamentals;
• Familiarity with CMS platforms such as WordPress or Shopify;
• Analytical mindset with the ability to interpret data and identify opportunities;
• Strong attention to detail and organizational skills;
• Ability to collaborate effectively with content, marketing, and development teams;
• Proactive attitude and willingness to stay current with SEO trends and best practices.

At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed

Ready to make a Clever Choice?