SEO Content Specialist

Jobtailor; Lisboa; Híbrido; EUR 35 000 - 52 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a skilled SEO content writer to create high-intent, GEO-optimised content across multiple country sites. You will follow templates, maintain refresh plans, and ensure accuracy and timely delivery, aligning with E-E-A-T and YMYL standards for financial content.

You will collaborate with global teams to localise and improve visibility and citations. The role demands strong research, meticulous editing, and a performance-driven mindset, with experience in Storyblok CMS

Qualificações

• Strong SEO writing and editing with clear understanding of intent and SERP formats.
• Ability to follow content templates and create consistent, scannable structures.
• High attention to detail, accuracy, and deadline discipline.
• Comfortable with feedback loops and iteration based on performance data.
• Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines.
• Strong keyword research skills using SEO tools to identify search intent, opportunity, and content gaps.
• Experience managing content across global/multi-country websites with understanding of avoiding content cannibalisation and duplication.
• Good working knowledge of E-E-A-T and YMYL content requirements, ideally within regulated or financial services environments.
• Performance-led approach; able to review content performance data and optimise accordingly.
• Experience with Storyblok CMS advantageous.

Responsabilidades

• Write and update high-intent SEO content, including commercial pages, comparison pages, FAQs, and education content.
• Write content optimised for GEO so it can be surfaced by AI-driven search and answer engines.
• Maintain a refresh plan by identifying content decay and updating content.
• Conduct keyword research to identify opportunities and gaps across markets.
• Grow traffic and conversions from generic/non-brand terms through SEO content.
• Apply on-page best practices, including headings, structure, internal linking, meta inputs, and pre-publication QA.
• Localise content for country-specific websites while avoiding cannibalisation and duplication.
• Coordinate content across multiple global and country websites.
• Review rankings, organic traffic, engagement, and conversion data to optimise content.

Conhecimentos

SEO Writing

Keyword Research

Content Management

GEO Principles

Storyblok CMS

Descrição da oferta de emprego

• Write and update high-intent SEO content, including commercial pages, comparison pages, FAQs, and education content where it supports intent.
• Write content optimised for GEO so it can be understood, cited, and surfaced by AI-driven search and answer engines alongside traditional SEO.
• Maintain a refresh plan by identifying content decay, updating content, and improving coverage gaps.
• Conduct keyword research to identify content opportunities, search intent, and coverage gaps across markets.
• Grow First Time Trader volumes from generic, non-brand keyword terms through SEO content.
• Apply on-page best practices, including headings, structure, internal linking, meta inputs, and pre-publication content QA.
• Localise content for country-specific websites while adapting to local search intent and avoiding cannibalisation, duplication, and duplicate-content flags.
• Manage and coordinate content across multiple global and country websites.
• Write and edit content according to E-E-A-T and YMYL principles for financial content.
• Review rankings, organic traffic, engagement, and conversion performance to optimise content and improve rankings.
• Work within compliance constraints using approved claims and risk-language patterns.
• Meet performance measures including on-time delivery, low rework, improved priority-page performance, increased generic/non-brand FTTs, reduced compliance revisions and factual errors, maintained refresh cadence, improved GEO visibility/citation, and successful localisation.

Requirements

• Strong SEO writing and editing, with clear understanding of intent and SERP formats.
• Ability to follow content templates and create consistent, scannable structures.
• High attention to detail, accuracy, and deadline discipline.
• Comfortable with feedback loops and iteration based on performance data.
• Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines.
• Strong keyword research skills, using SEO tools to identify search intent, opportunity, and content gaps.
• Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication.
• Good working knowledge of E-E-A-T and YMYL content requirements, ideally within a regulated or financial services environment.
• Performance-led approach; confident reviewing content performance data and optimising content to improve rankings.
• Experience with Storyblok CMS advantageous.

Core Competencies

Demonstrates expertise in SEO content writing and editing, with a strong focus on intent, performance optimization, and compliance within financial services. Proficient in managing content across global websites while adhering to E-E-A-T and YMYL principles.

Highest-signal resume keywords

• SEO Writing And Editing
• Keyword Research Skills
• Content Management Across Global Websites
• Understanding Of GEO Principles
• Experience With Storyblok CMS

Hard Skills

• SEO Content Optimization
• On-Page Best Practices
• Content Refresh Planning
• Performance Data Analysis
• Content Structuring And Templates

Soft Skills

• Attention To Detail
• Deadline Discipline
• Comfort With Feedback Loops

Industry Keywords

• E-E-A-T
• YMYL
• Content Cannibalisation
• Compliance Constraints
• Financial Services