Senior Media Buyer

IconPeak; Lisboa; Presencial; EUR 42 000 - 56 000; Tempo integral

Resumo da oferta

A global technology-driven company in Lisbon is looking for an experienced Senior Media Buyer to join their team. The ideal candidate will oversee media planning, strategy, and purchasing across multiple platforms for app and web campaigns. This role requires strong analytical skills, expertise in optimizing media traffic, and knowledge of various media buying platforms. A Bachelor's degree in Marketing or a related field is essential. The position is full-time and offers opportunities for growth in an innovative environment.

Qualificações

• Strong skills in media planning and media buying are essential.
• Ability to analyze traffic and optimize campaigns effectively.
• Proven experience in scaling app & web traffic campaigns.
• Strong understanding of ad fraud, attribution, and tracking with tools like Google Analytics, Adjust, AppsFlyer, or Branch.
• Experience with different media buying platforms.
• Excellent negotiation and decision-making skills.
• Bachelor's degree in Marketing, Advertising, or related field.

Responsabilidades

• Responsible for media planning and strategy for various campaigns.
• Conduct media buying across different platforms on a daily basis.
• Maintain budget and daily spending on media buying platforms.

Conhecimentos

Media Planning and Media Buying skills

Analytical Skills

Expertise in buying, optimizing, and scaling app & web traffic campaigns

Understanding of ad fraud, attribution, and tracking

Experience with different media buying platforms

Negotiation and decision-making skills

Formação académica

Bachelor's degree in Marketing, Advertising, or related field

Ferramentas

Google Analytics

Adjust

AppsFlyer

Branch

Descrição da oferta de emprego

IconPeak is a global user acquisition team that utilizes proprietary technology, expertise, and data to help agencies, brands, and app developers succeed in today's attention economy. Our technology measures KPIs, optimizes traffic delivery, and recommends sources with the right traffic for your app. We make real-time buying decisions and continuously optimize performance by pooling insights on user behavior.

Role Description

This is a full-time job for a experienced Media Buyer. The Senior Media Buyer will be responsible for media planning, media strategy, communication, and buying media on different platforms for Apps and Web campaigns on a day-to-day basis, as well as maintaining the daily spends on media buying platforms.

Qualifications

• Media Planning and Media Buying skills
• Analytical Skills
• Proven expertise in buying, optimizing, and scaling app & web traffic campaigns .
• Strong understanding of ad fraud, attribution, and tracking with tools like Google Analytics, Adjust, AppsFlyer, or Branch .
• Experience with different media buying platforms
• Excellent negotiation and decision-making skills
• Bachelor's degree in Marketing, Advertising, or related field