Senior Digital Insight Analyst

VML Enterprise Solutions; Faro; Presencial; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

A leading digital insights firm in Portugal is seeking a Senior Insight Analyst to join their Customer Insight and Activation team. In this role, you will analyze digital behavior to provide actionable insights and recommendations to clients. You should have extensive analytical experience, particularly in eCommerce, and be proficient with various analytics tools such as Google Analytics and Power BI. This position offers both permanent and contract opportunities, alongside a competitive benefits package.

Serviços

Discretionary bonus scheme

Training opportunities

Competitive pension

Health insurance

Family friendly policies

Qualificações

• Extensive experience working as an analyst providing insight, ideally in an eCommerce setting.
• Advanced practical knowledge of various analytics tools and techniques.
• Numerically adept in using Excel to analyze data.
• Effective time and project management and multitasking abilities.

Responsabilidades

• Creating measurement plans that identify customer behavior to be tracked.
• Using measurement tools to analyze visitor behavior across digital properties.
• Presenting findings to a senior-level client audience.

Conhecimentos

Analytics tools

Data visualization

Excel proficiency

Ecommerce insight

Project management

Ferramentas

Google Analytics

Adobe Analytics

Power BI

Excel

Descrição da oferta de emprego

Overview

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The opportunity

Senior Insight Analyst joining our rapidly expanding Customer Insight and Activation team (CIA). As a Senior Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Principle, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportunity to help shape the digital and business strategies of some of the world’s leading brands and retailers. We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data Studio, Power BI, Advanced Excel and PowerPoint for visualisation. You may also work with the wider GCP or Microsoft tool suite to leverage other data in your analysis.

What you’ll get to do

• Creating measurement plans that identify the customer behaviour to be tracked (working closely with our implementation analysts).
• Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
• Using measurement tools to analyse visitor behaviour in detail across a wide range of digital properties (websites, mobile applications, in-store devices).
• Creating detailed insight reports that cover key findings and recommendations.
• Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
• Working with our internal CX and Design teams to inform the creation of new websites and apps.
• Answering client queries and running training sessions with them.

What you should have

• Extensive experience working as an analyst providing insight, ideally in an ecommerce setting (client or agency).
• Advanced practical knowledge of various Analytics tools and techniques.
• Numerically adept in using Excel (or similar) to analyse data.
• Previous experience supporting junior team members.
• Highly proficient in Microsoft Word and PowerPoint.
• Extensive experience working with senior client stakeholders.
• Effective time and project management as well as multitasking abilities.
• A proven track record of delivering large insight projects for leading B2B and B2C organisations.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

This is both Permanent and Contract opportunity. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Include Purposefully

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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