Senior Demand Generation Manager

Deel

Portugal

Híbrido

EUR 75 000 - 110 000

Tempo integral

Há 3 dias

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Vantagens oferecidas por esta oferta de emprego

Stock grant opportunities

Flexible office membership

Additional perks based on country

Resumo da oferta

Deel is seeking a Senior Demand Generation Manager to own go-to-market for emerging product lines. You will drive full-funnel demand across paid and non-paid channels, partnering with Sales, Growth Marketing, Product Marketing, and regional teams to build an AI-powered demand engine.

You will lead quarterly strategy, optimize campaigns, and measure pipeline growth with a hands-on, autonomous approach in a fast-paced, global SaaS environment.

Qualificações

8+ years in B2B demand generation, growth marketing, or integrated campaigns in SaaS/tech.
Proven track record delivering pipeline and revenue at scale.
Strong forecasting, analysis and funnel optimization across channels.
Metrics-driven with experience in CPL, SQO, ROAS and pipeline ROI.
Hands-on builder with comfort using AI tools to move fast.

Responsabilidades

Build and lead demand strategy with quarterly and monthly targets.
Scale non-paid channels: content, partnerships, reviews, webinars, etc.
Drive execution, track metrics, automate reporting, and optimize campaigns.

Conhecimentos

8+ years experience

B2B demand generation

growth marketing

integrated campaigns

forecasting & analytics

multi-channel optimization

LMS/AI tooling familiarity

collaboration & leadership

English fluency

Descrição da oferta de emprego

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Who We Are Is What We Do.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies - breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought‑after leader in the transformation of global work.

Summary

We're looking for a Senior Demand Generation Manager to own demand strategy and go‑to‑market for Deel's emerging product lines. You'll drive full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine for new products entering the market. This is a hands‑on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth. You'll collaborate across teams to align everyone around growth targets and leverage AI to move faster and smarter.

Reporting to GM and Growth leadership, you operate with high autonomy while excelling at rallying teams around ambitious growth targets. You're accountable for demand strategy, pipeline performance, and growth velocity for your product.

What You'll Do

Build & Lead Demand Strategy

Set quarterly demand strategy and growth targets in partnership with Sales, Product Marketing, and regional teams
Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance

Scale Non-Paid Channels

Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources
Use AI agents to generate and test campaign messaging; build automations to reduce manual work
Research new platforms, establish ROI frameworks, and quickly kill underperformers

Drive Execution & Results

Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions
Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops

What You’ll Bring

8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
Proven track record building campaigns that deliver pipeline and revenue at scale
Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline)
Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work
Hands‑on builder mentality: you can take an experiment from idea → build → launch → analyze → iterate, and ship fast without sacrificing quality
Comfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)
Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority
Executive presence: able to present insights and recommendations at leadership level with confidence
Operates as a senior individual contributor: autonomous, accountable, highly data‑driven, and self‑motivated
Adaptable and thrives in fast‑paced, evolving environments
Fluency in analytics tools, reporting, and dashboard development
Fluent in written and spoken English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On‑Target Earnings (OTE), inclusive of base salary and target commission.
Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market‑aligned conversion.
Final pay is based on objective, job‑related criteria including experience, skills, and location.
We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you’ll enjoy

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
Optional flexible working office membership, with IWG

At Deel, we’re an equal‑opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel‑specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up‑to‑date job listings at Deel by visiting our careers page.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role‑related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.