Senior CRM Manager (Monetisation)

Simple Life App; Portugal; Híbrido; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

In-office option

Hybrid work

Equipment provided

SIMPLE subscription

21 days leave

Flexible hours

Competitive salary

Resumo da oferta

Simple Life is seeking a Senior CRM Manager to lead monetization initiatives within the CRM domain. You will own campaigns end-to-end, design lifecycle journeys, and collaborate with Growth, Design, and Analytics to drive revenue growth.

The role requires deep CRM experience, hands-on execution, and a strong data-driven mindset. You will manage high-volume campaigns, optimize deliverability, and advance experimentation to maximize monetization outcomes.

Qualificações

• 5+ years of CRM experience with hands-on execution.
• Strong monetization mindset and revenue-focused evaluation.
• Proven track record in customer lifecycle management driving revenue growth.
• Technical CRM experience with Braze and Customer.io; solid campaign execution and troubleshooting.
• Analytical skills for experiment tracking and performance analysis.
• Collaborative experience with Growth teams and developers to align CRM initiatives.

Responsabilidades

• Lead and execute monetization projects within the CRM team to drive revenue growth.
• Design and optimize lifecycle journeys focusing on acquisition, conversion, and win-back.
• Hands-on CRM operations, managing high volumes of campaigns and ensuring flawless execution.
• Develop segmentation and communication strategies through testing and experimentation.
• Build and monitor an A/B testing framework and propose data-driven improvements.
• Ensure deliverability and troubleshoot issues with engineering as needed.
• Collaborate with Growth, Design, Analytics and other teams to align CRM initiatives with business goals.
• Monitor CRM KPIs and prepare actionable insights for leadership.

Conhecimentos

CRM strategy

Monetization

Lifecycle mgmt

Braze

Customer.io

Campaign mgmt

AB testing

Analytics

Cross-functional

Email deliverability

Ferramentas

Braze

Customer.io

Descrição da oferta de emprego

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle-without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies - all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace - and stick to - new healthy habits. To learn more, visit simple.life.

We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth.

What You’ll Do

• Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.
• Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies.
• Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution.
• Develop innovative segmentation and communication strategies through continuous testing and experimentation.
• Build a robust A/B testing framework, analyzing results to propose data-driven improvements.
• Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed.
• Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals.
• Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights.
• Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations.
• Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes.
• Maintain a hands-on approach to operational tasks, balancing execution with strategic input.

What We’re Looking For

• 5+ years of CRM experience, both in developing communication strategies and in hands-on execution;
• A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential;
• Proven track record in customer lifecycle management and implementing strategies that drive measurable revenue growth;
• Technical expertise in CRM systems (Braze, Customer.io experience is a plus) and the ability to ensure flawless campaign execution and troubleshooting;
• Proficiency in analytical tools, with a results-driven approach to experiment tracking and performance analysis;
• Comfortable working in cross-functional environments, particularly in collaboration with Growth teams and developers;
• Hands-on operational expertise in managing high-volume communications and setting up CRM workflows;
• A proactive problem-solver with a self-starter attitude, eager to bring innovative ideas to the table;
• Experience improving email deliverability would be a plus.

Perks & Benefits

• Remote, in-office, and hybrid work opportunities;
• The equipment you need to do your job;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk;
• Competitive salary package commensurate with experience.