Senior Associate – Marketing Investment Analytics

Amgen Capability Center Portugal; Viseu; Presencial; EUR 50 000 - 70 000; Tempo integral

Resumo da oferta

A Amgen Capability Center Portugal procura um Senior Associate – Marketing Investment Analytics para apoiar iniciativas de analytics de marketing e melhoria de ROI. O papel envolve integração de dados, análise de audiência e medição de eficácia em ambientes de "clean room", trabalhando com equipas de Marketing, Media e parceiros externos.

É necessária experiência em analytics web/dados, SQL robusto, e proficiência em ferramentas como Excel, Python, R e Tableau.

Qualificações

• 3+ years of analytics experience in web analytics, data analytics, or a similar role.
• University degree in computer science, engineering, mathematics, healthcare or related field
• Fluency in English, both written and spoken
• Strong SQL skills and experience with cloud data platforms

Responsabilidades

• Executar a integração de dados, análise de audiência, e estruturas de medição para otimizar eficácia de marketing.
• Desenhar e supervisionar capacidades avançadas de analytics em ambientes de 'clean room' incluindo insights de audiência e ROI.
• Colaborar com Marketing, Media, Finanças e parceiros externos para priorizar iniciativas de medição e otimização.
• Assegurar qualidade de dados, de resolução de identidade e metodologias de correspondência de públicos.

Conhecimentos

SQL

Python

R

Tableau

Excel

English fluency

Cloud platforms

Databricks

PySpark

Data analytics

Formação académica

Bachelor's degree in a quantitative field

Master's degree in a quantitative field

Ferramentas

Databricks

Tableau

Descrição da oferta de emprego

Descrição do cargo

Career Category

Sales & Marketing Operations Job Description

Join our team at AMGEN Capability Center Portugal, number 1 company in Best WorkplacesTM https://www.Greatplacetowork.Pt/ ranking in Portugal in 2024 (category 201-500 employees) by the Great Place to Work Institute. We have a team of over 500 talented people and more than 40 different nationalities, diverse areas of expertise and professional experience that are shaping the future of healthcare. This is your chance to explore a world of opportunities in different areas such as Cybersecurity, Data & Analytics, Digital, Technology and Innovation, Finance, General & Admin, Human Resources, Regulatory Affairs and many more. In Lisbon's city center, our AMGEN office fosters innovation, excellence, and inspiration. Come thrive with us at AMGEN, supporting our mission To Serve Patients. What we do at AMGEN matters in people's lives.

Senior Associate – Marketing Investment Analytics

LIVE What you will do

Amgen's Decision Sciences team of Commercial Data and Analytics (CD&A) department is looking for an Analytics professional who possesses excellent communication skills, has the ability to engage with and influence senior stakeholders, and is able to translate analytical outputs into meaningful recommendations for these business partners.

As a Senior Associate, Investment Analytics within the Commercial Data & Analytics (CD&A) organization, you will be part of the development, and operationalization of Amgen's marketing data clean room capabilities to enable privacy-safe, compliant, and advanced data collaboration across internal and external partners.

This role will drive data integration, audience analytics, measurement frameworks, and activation insights to optimize marketing effectiveness and improve patient impact. This person will work together with the technical lead for clean room initiatives, partnering closely with Marketing, Media, Agency, and external platform partners (e.G., publishers, walled gardens, data providers). This individual will combine strategic thinking, technical expertise, and strong stakeholder management to unlock high-value, privacy-centric insights.

Other responsibilities will include: Execute the roadmap for Marketing Data Clean Room capabilities aligned to commercial strategy and privacy requirements. Oversee integration of first-party, third-party, and partner data into clean room environments. Ensure data quality, identity resolution accuracy, and proper audience matching methodologies.

Design and oversee advanced analytics within clean room environments including Audience insights and segmentation, Incrementality testing and lift analysis, Cross-channel measurement, and Media effectiveness and ROI analysis Partner with Marketing, Media, Finance, and Brand teams to prioritize and execute measurement and optimization initiatives. Develop standard operating procedures for clean room use cases and workflows. Ensure documentation, reproducibility, and scalability of analytical solutions. Communicate technical concepts and findings effectively to leadership and non-technical stakeholders. WIN

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. Our ideal candidate is analytical with these qualifications.

Basic Qualifications

• Minimum 3+ years of relevant experience in web analytics, data analytics measurement, or A similar technical role.
• OR Master's degree and 3 years of experience in a quantitative field
• OR Bachelor's degree and 5 years of experience in a quantitative field
• University Degree in computer science, engineering, mathematics, healthcare or related field
• Fluency in English, both in written and oral communication.
• Strong SQL skills and experience with cloud data platforms.

Preferred Qualifications

• Excellent organization/planningskills and talent for simultaneously managing multiple large and complex projects.
• Ability to collaborate and influence stakeholders, business partners and IS resources to drive analytic projects end-to-end.
• A proven track record of interpreting and communicating analytical insights to non-technical & technical partners and stakeholders using clear and concise language.
• Technical proficiency with strong logical, problem solving, and decision-making skills.
• Passion for learning and staying on top of current developments in advanced analytics.
• Multi Touch Attribution, Media Analytics, Audience Analytics experience.
• Expertise in using analytic tools such as Excel, R, Python, Tableau.
• Experience with design and measurement of marketing experiments.
• Expertise in event level data (ads exposure, demographic data, claims, web visits)
• Experience working with large datasets, experience working with distributed computing tools (Databricks, PySpark).

What you can expect of us

Vast opportunities to learn, develop, and move up and across our global organization. Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table, take risks, and act. Generous Amgen Total Rewards Plan comprising healthcare, finance, wealth and career benefits. Flexible work arrangements.

EQUAL OPPORTUNITY STATEMENT

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.