Segment Marketing / CRM / Customer Journey Specialist - Portugal

Shine Event Staffing; Porto; Hybrid; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Impact: Build and lead marketing for a

Ownership: Significant local market182

Innovation: Dynamic environment to try

Mission-driven: Support entrepreneurs

Job summary

Shine, part of a European fintech group, seeks a Segment Marketing / CRM / Customer Journey Specialist in Porto. In a hybrid setup, you’ll own the end-to-end customer lifecycle, drive segmentation, and translate customer insights into concrete actions.

You’ll collaborate across Marketing, Sales, Customer Service and Product to reduce churn and boost engagement. Bring 2–5 years in CRM or lifecycle roles, strong analytics, and a customer-centric mindset.

Qualifications

• 2–5 years of experience in CRM, Lifecycle Marketing, Segment Marketing, Customer Journey or related field.
• Strong analytical skills with ability to translate data into actionable recommendations.
• Customer-centric mindset with interest in behavior, needs and pain points.
• Cross-functional collaboration with Marketing, Sales, Customer Service and Product teams.

Responsibilities

• Own and continuously improve end-to-end customer journey and lifecycle.
• Develop and implement segmentation and lifecycle strategies based on behavior.
• Collect, analyze and interpret customer data to identify trends and pain points.
• Translate insights into actionable recommendations to improve KPIs.
• Collaborate with Customer Service, Sales, Product and Marketing to gather feedback.
• Define and monitor KPIs and lifecycle metrics to support decisions.
• Develop journeys, campaigns and lifecycle initiatives with relevant teams.
• Support data-driven, customer-centric approach to marketing priorities.
• Continuously test, learn and optimize lifecycle strategies.

Skills

CRM

Lifecycle Marketing

Segment Marketing

Customer Journey

Customer Experience

Growth Marketing

Tools

Braze

HubSpot

Job description

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your Hiring Experience Matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

Your Role as a Segment Marketing / CRM / Customer Journey Specialist

What You’ll Do

• Own and continuously improve the end-to-end customer journey and customer life-cycle, identifying opportunities to improve customer acquisition, engagement, retention and reduce churn.
• Develop and implement customer segmentation and life-cycle marketing strategies based on customer behavior, needs and business objectives.
• Collect, analyze and interpret customer and business data to identify trends, opportunities, pain points and areas for improvement.
• Translate data and customer insights into actionable recommendations and strategies to improve acquisition, retention, customer engagement and churn performance.
• Work closely with Customer Service, Sales, Product and Marketing teams to gather customer feedback, understand operational challenges and identify recurring customer pain points.
• Connect insights from different teams and touch-points to build a holistic view of the customer journey and identify opportunities for improvement.
• Identify gaps and friction points across the customer life cycle and propose initiatives to improve the overall customer experience and business performance.
• Define and monitor relevant KPIs and customer life cycle metrics, using data to assess performance and support decision making.
• Develop customer journeys, campaigns and life cycle initiatives in collaboration with relevant teams.
• Support the creation of a more data-driven and customer-centric approach to Marketing, ensuring that customer insights are reflected in business and product priorities.
• Continuously test, learn and optimize customer life-cycle strategies based on performance and customer behavior.

Job located in Portugal, Porto (Hybrid model)

About You

• 2–5 years of experience in CRM, Lifecycle Marketing, Segment Marketing, Customer Journey, Customer Experience, Growth Marketing or a related field.
• Strong analytical skills and the ability to translate data into actionable business and marketing recommendations.
• A customer-centric mindset, with a genuine interest in understanding customer behavior, needs and pain points.
• Experience working with customer data, segmentation and lifecycle metrics.
• Ability to work cross-functionally with Marketing, Sales, Customer Service and Product teams.
• Strong problem-solving skills and the ability to connect different sources of information to identify opportunities and define solutions.
• Excellent communication and stakeholder management skills.
• A proactive and hands-on approach, with the ability to move from insight to strategy and from strategy to execution.
• Comfortable working in a fast-paced environment where priorities can evolve quickly.
• Professional level of written and spoken English.

Nice to have

• Experience with Braze, HubSpot or similar CRM / Marketing Automation platforms.
• Experience designing and implementing customer lifecycle journeys and automated communications.
• Knowledge of experimentation, A/B testing and lifecycle optimization.
• Previous experience in a SaaS, technology or subscription-based business.

What You'll Bring To Shine

We are looking for someone who is curious about why customers behave the way they do, enjoys working with data and people, and can turn customer insights into meaningful business actions.

You will have the opportunity to play a key role in building a more customer-centric, data-driven and connected lifecycle strategy, helping Shine improve the experience we deliver to our customers at every stage of their journey.

Our recruitment process

• 30' call with Talent Acquisition
• 30' interview with Hiring Manager
• 60' business case presentation to highlight your skills and give you a hands-on feel for the role
• A team introduction, followed by a soft skills interview based on personality assessments to see how we can best support your growth at Shine

What we offer

• Impact: The opportunity to build and lead marketing for an innovative SaaS solution in banking, accounting and FinTech
• Ownership: Significant ownership in developing the Portuguese market and shaping the company's local presence.
• Innovation: Work in a dynamic, ambitious environment with space to grow and try our ideas and approaches
• Mission-driven: Likes our mission to help entrepreneurs succeed by giving them better, smarter banking and administrative tools.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.