Rapid CRO & Personalisation Specialist

twentysix; Porto; Híbrido; EUR 40 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Training opportunities

Medical insurance

Dental insurance

Meal cards

Social events

Family friendly policies

Discounts with retailers

Resumo da oferta

VML, part of WPP, seeks an Optimisation Manager to drive rapid iteration and site updates for global clients. You’ll work at the intersection of data, technology and execution—translating tactical roadmaps into live, performance-enhancing site updates.

Working with Paid Media, CX, and Development teams, you will translate trading insights into measurable growth. Based in Porto with a hybrid model, you’ll manage weekly backlogs, lead A/B tests, ensure data integrity and monitor performance to

Qualificações

• Site Optimisation Platforms: Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove).
• Analytics Suites: Proficient in setting up custom reports, segments, and event tracking (GA4, Adobe Analytics, Amplitude).
• Content Management Systems (CMS): Experience editing, publishing, and running personalization within enterprise CMS (AEM, Sitecore, Shopify).
• Customer Data Platforms (CDPs): Familiarity with ingestion/activation of audience data for real-time personalization.
• Basic Frontend Knowledge: HTML, CSS, JavaScript basics for test implementation.

Responsabilidades

• Execute Site Optimisation & RIO Roadmap with rapid deployment of experiments and content updates.
• Daily Campaign Management: QA and rollout of weekly site optimisation tasks.
• Build, launch, and monitor A/B/multivariate tests and personalisation campaigns.
• Coordinate with copywriters, designers, developers, and Paid Media for fast updates.
• Monitor real-time performance and identify optimization opportunities and bugs.
• Translate insights into actionable recommendations and report weekly ROI improvements.
• Utilise CDPs to manage dynamic audience segments for targeted messaging.
• Act as super-user for analytics and CMS platforms; ensure data tagging integrity.

Conhecimentos

Site Optimisation

A/B Testing

Analytics

CMS

CDP

Frontend basics

Descrição da oferta de emprego

VML, part of WPP, seeks an Optimisation Manager to drive rapid iteration and site updates for global clients. You’ll work at the intersection of data, technology and execution—translating tactical roadmaps into live, performance-enhancing site updates.

Working with Paid Media, CX, and Development teams, you will translate trading insights into measurable growth. Based in Porto with a hybrid model, you’ll manage weekly backlogs, lead A/B tests, ensure data integrity and monitor performance to