Product Management - CRM Specialist

Mastercard; Portugal; Presencial; EUR 40 000 - 65 000; Tempo integral

Resumo da oferta

Mastercard is seeking a Product Management - CRM Specialist to drive customer engagement for the Business Intelligence platform. You will manage email campaigns, newsletters, webinars, and reporting, coordinating with Product, Sales, Marketing, and Customer Success to optimize communications and adoption.

The role requires CRM and digital marketing experience, strong copywriting, and the ability to analyze performance data.

Qualificações

• Experience in CRM, digital marketing, customer engagement, communications.
• Experience executing email campaigns and supporting webinar programs.
• Experience with marketing automation platforms like Salesforce Marketing Cloud or Pardot is a plus.
• Strong copywriting, organization, and data reporting skills.
• Fluent English; Portuguese, Spanish or French is a plus.

Responsabilidades

• Build, execute, and maintain email campaigns, newsletters, and customer communications.
• Coordinate and host customer webinars, including setup, promotions, registration, and follow-up.
• Track and report on campaign and webinar performance metrics and identify trends.
• Gather and organize customer feedback to improve programs.
• Maintain CRM databases, audience lists, calendars, and dashboards.
• Ensure quality, consistency, and adherence to best practices.
• Collaborate with Product, Sales, Marketing, and Customer Success teams.

Conhecimentos

CRM

Digital marketing

Email campaigns

Data reporting

Project management

Strong written/verbal communication

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Salesforce Marketing Cloud

Pardot

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Product Management - CRM Specialist

Overview

The Product Management CRM Specialist supports customer engagement and product adoption for the Business Intelligence platform through the execution of email campaigns, newsletters, webinars, and reporting activities. This role works closely with Product, Sales, Marketing, and Customer Success teams to deliver customer communications, support webinar programs, analyze performance metrics, and identify opportunities for improvement based on customer feedback and engagement data.

In This Role, You Will

• Build, execute, and maintain email campaigns, newsletters, and customer communications.
• Support the development of product messaging and customer-facing content that promotes platform capabilities and value.
• Coordinate and host customer webinars, including event setup, promotions, registration management, attendee engagement, and follow-up communications.
• Track and report on campaign and webinar performance metrics, identifying trends and improvement opportunities.
• Gather and organize customer feedback to support enhancements to communications and engagement programs.
• Maintain CRM databases, audience lists, campaign calendars, and reporting dashboards.
• Ensure quality, consistency, and adherence to communication and webinar best practices.
• Collaborate with Product, Sales, Marketing, and Customer Success teams to support customer engagement initiatives.

All About You

• Experience in CRM, digital marketing, customer engagement, communications, or a related field.
• Experience executing email campaigns and supporting webinar or virtual event programs.
• Experience with Salesforce Marketing Cloud, Pardot, or similar marketing automation platforms is a plus.
• Strong copywriting and content development skills are a plus.
• Strong organizational skills and attention to detail.
• Comfortable working with data, reporting tools, and performance metrics.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong written, verbal, and presentation skills.
• Fluent English required.
• Spanish, Portuguese, or French language skills are a plus

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.