Media Productivity Lead — Data-Driven Savings & Governance

Publicis Groupe; Lisboa; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Growth opportunities

Online training access

Industry certifications

Hybrid work model

Work from anywhere

Job summary

Publicis Groupe is seeking a Media Productivity Lead to translate productivity and commercial objectives into measurable goals for Trading and Planning teams, ensuring data-driven decisions and strong governance across campaigns and reporting.

Hybrid role with global reach, offering opportunities in media analytics, performance optimization, and revenue governance. You will partner with Client Service, Planning, Trading and Finance to secure client savings commitments and measurable outcomes.

Qualifications

• 5+ years of experience in Media Planning, Trading, Media Analytics, Productivity, Performance or Business Control within a media agency environment.
• Experience managing financial commitments, savings targets, benchmarks and performance analysis.
• Strong understanding of media planning, buying, negotiation and reporting processes.
• Experience working across multiple clients, media channels and contractual frameworks is a plus.
• Advanced Excel skills and data consolidation capabilities.

Responsibilities

• Oversee delivery of savings commitments and financial targets with clients.
• Monitor performance against benchmarks and objectives.
• Consolidate information from campaigns, media platforms, planning and financial sources.
• Translate productivity and commercial objectives into measurable goals for teams.
• Define reporting frameworks and ensure governance and accuracy.

Skills

Media planning

Media analytics

Data analysis

Excel

Cost benchmarks

Governance

Tools

Power BI

Reporting automation

SOW management

Job description

Company description About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Overview

This role is responsible for ensuring the delivery of client savings commitments and commercial value targets by transforming media, campaign and financial data into accurate, actionable and reliable insights. The Productivity Manager acts as a control layer between Client Service, Planning, Trading and Finance teams, ensuring data consistency, performance tracking, reporting quality and compliance with agreed methodologies.

This position combines analytics, financial oversight and media expertise, making it ideal for professionals who enjoy working with data, driving performance and influencing business decisions through insights and governance.

Responsibilities Savings Delivery & Commercial Accountability

• Oversee the delivery of savings commitments and financial targets agreed with clients.


• Monitor performance against benchmarks and agreed objectives.


• Identify potential risks and proactively recommend corrective actions.


• Ensure consistency between planned, negotiated, purchased and reported investments.


• Consolidate information from campaigns, media platforms, planning and financial sources.


• Reconcile discrepancies across planning, buying, reporting and billing data.


• Ensure data accuracy, consistency and auditability.


• Maintain clear documentation of methodologies, assumptions, benchmarks and reporting versions.

Trading & Planning Support

• Translate productivity and commercial objectives into measurable goals for Trading and Planning teams.


• Define and monitor cost and efficiency benchmarks.


• Provide insights and recommendations to support decision-making.


• Challenge decisions and strategies that are not aligned with commercial commitments or agreed methodologies.

Performance Monitoring & Optimization

• Define, track and analyse productivity, cost and efficiency KPIs.


• Monitor performance against agreed targets and benchmarks.


• Identify opportunities for optimization and continuous improvement.


• Deliver actionable recommendations to improve business outcomes.

Reporting & Governance

• Define reporting frameworks and consolidation methodologies for savings and performance reporting.


• Ensure consistency between internal reporting and client-facing reports.


• Validate results against contractual commitments and agreed methodologies.


• Translate complex data into clear business conclusions and recommendations.


• Minimise commercial, financial and reputational risks through strong governance and reporting accuracy.

Cross-Functional Coordination

• Collaborate closely with Client Service, Planning, Trading and Finance teams.


• Align priorities, responsibilities, timelines and data requirements across stakeholders.


• Ensure timely follow-up of critical topics and escalation of potential issues.


• Promote accountability, process discipline and data quality across teams.

Qualifications Experience

• 5+ years of experience in Media Planning, Trading, Media Analytics, Productivity, Performance or Business Control roles within a media agency environment.


• Experience managing financial commitments, savings targets, benchmarks and performance analysis.


• Strong understanding of media planning, buying, negotiation and reporting processes.


• Experience working across multiple clients, media channels and contractual frameworks is a plus.

Technical Skills Required

• Advanced Excel skills.


• Strong data analysis, consolidation and reconciliation capabilities.


• Solid understanding of media metrics and efficiency indicators (CPM, CPR, GRPs, etc.).


• Experience building and managing benchmarks and performance frameworks.


• Knowledge of savings tracking and commercial performance monitoring.


• Experience designing, validating and maintaining reporting processes.

Preferred

• Power BI or similar data visualization tools.


• Media planning and buying platforms.


• Reporting automation and data processing tools.


• Knowledge of productivity, auditing and governance methodologies.


• Experience with Statement of Work (SOW) management and contractual governance.


• Understanding of agency financial processes.

Additional information

Why Join Us

• Growth Opportunities : You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.


• Free Online Training : You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.


• Partner Certifications : You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.


• Work from anywhere : Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.


• Work-Life Balance : Enjoy a hybrid model with up to two days working from home. Full remote during Easter, Christmas, and 3 weeks in Summer. Flexible work start schedule.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual's status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.

Media Productivity Lead — Data-Driven Savings & Governance Moscavide E Portela, Portuguese Republic, PT