Marketing Operations Specialist (Maternity Cover)

Cyncly; Lisboa; Hybrid; EUR 42,000 - 62,000; Full time

Job summary

Cyncly in Lisbon, Portugal, is seeking a Marketing Operations Specialist for a 12-month fixed-term maternity cover. The role focuses on day-to-day marketing operations within Marketo, ensuring lead and customer lifecycle programs and the data flow between Marketo and Salesforce across two instances and a Zapier bridge.

The candidate will manage existing programs, support ongoing projects, and troubleshoot issues in a multi-system environment, reporting to the Global Programs Director.

Qualifications

• 3+ years in marketing operations, preferably with Marketo.
• Experience with lead lifecycle or customer lifecycle programs in B2B SaaS.
• Familiarity with Salesforce–Marketo integrations and multi-system environments.
• Strong Excel skills to manipulate data and answer operational questions.
• Ability to diagnose data issues and work independently.
• Ability to adapt quickly during a short handover period.

Responsibilities

• Lead and maintain lead and customer lifecycle programs.
• Define and implement lifecycle programs under direction of Global Programs Director.
• Build and maintain automation across events, webinars, pages, forms, emails, and nurture programs.
• Ensure Marketo–Salesforce data flow across two CRM instances and Zapier integration.
• Import data into Marketo for sync to Salesforce as needed for events.
• Set up and maintain operational programs and data normalization.
• Support de-duplication efforts across multi-system data architecture.
• Maintain knowledge of integrations like On24, Cvent, 6sense, Optimizely, Marketo, and Meta.

Skills

Marketing operations

Marketo

Salesforce–Marketo

Lead lifecycle

Excel

CRM integrations

Multi-system

Tools

Marketo

Salesforce

On24

Cvent

6sense

Optimizely

Meta

Marketo Measure

Job description

Marketing Operations Specialist (Maternity Cover)

Empresa : Cyncly Tipo de Emprego : Periodo Integral Lisbon, Portugal

Descrição do Emprego - Marketing Operations Specialist (Maternity Cover)

Description

Job Title: Marketing Operations Specialist (Maternity Leave Cover)

Location: Lisbon, Hybrid

Contract: Full Time, 12 month Fixed Term Contract

About us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold,managedand made. Our end-to-end software solutions connect professional designers,retailersand manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, AsiaPacificand Africa.

Cyncly brings over 30 years of experience to deliver more valueforour customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

About the Role

The Marketing Operations Specialist is a fixed-term maternity leave cover role sitting within the Global Programs pillar of Cyncly's Global Integrated Demand Team. This role provides day-to-day operational continuity for marketing operations activity within Marketo, ensuring lead lifecycle management, customer lifecycle programs, and the marketing technology stack continue to run smoothly while the permanent Marketing Operations Manager is on maternity leave.

Reporting to the Global Programs Director, this is a more junior, execution-focused role. The successful candidate will receive a one-month handover from the current role holder before maternity leave begins, and will be responsible for maintaining existing operational programs, supporting ongoing projects (including a large-scale de-duplication initiative), and troubleshooting issues as they arise, rather than driving new strategic initiatives.

Cyncly's marketing technology landscape is complex, shaped by growth through acquisition: two Salesforce instances (one natively connected to Marketo, one via custom integration), plus a Zapier integration to Broadlume. The ideal candidate is comfortable operating in this kind of multi-system environment and is energised rather than deterred by operational complexity.

Key Responsibilities

Lead & Customer Lifecycle

• Support ongoing revisions to the lead lifecycle, maintaining accurate stage progression and handoff logic.
• Support the definition and implementation of customer lifecycle programs, in line with direction set by the Global Programs Director.

Marketing Automation & Program Builds

• Build and maintain automation — triggers and flow steps — across program types including events, webinars, landing pages and forms, emails, and nurture programs.

Marketo–Salesforce Data Flow

• Maintain automation governing the flow of data from Marketo to Salesforce, across both the natively connected Salesforce instance and the custom-integrated instance, as well as the Zapier integration to Broadlume.
• Import data into Marketo for sync to Salesforce as required to support the event process.

Operational Program Maintenance

• Set up and maintain operational programs, including lead lifecycle, customer lifecycle, and data normalization programs.
• Support the ongoing de-duplication project, addressing the high volume of duplicate records created by Cyncly's complex, multi-system data architecture.

Platform & Integration Knowledge

• Maintain working knowledge of key integrations, including On24, Cvent, 6sense, Optimizely, Marketo, Marketo Measure, and Meta.
• Apply a working understanding of Salesforce lead assignment configuration, which accounts for two CRM instances, geography, Business Unit, product, segment size, and annual revenue.

Troubleshooting & Data Management

• Troubleshoot operational and data issues as they arise across the marketing technology stack.
• Manipulate and analyze data in Excel to answer operational questions and generate insights.

Experience & Qualifications

• 3+ years of hands-on marketing operations experience, ideally with Marketo.
• Exposure to lead lifecycle and/or customer lifecycle programs within a B2B SaaS or technology environment.
• Familiarity with CRM integrations (Salesforce–Marketo); experience with multi-CRM or multi-system environments is a key requirement.
• Strong Excel skills, with the ability to manipulate data confidently to answer operational questions. This is a key requirement.
• Strong troubleshooting instincts and comfort working through ambiguous, data-related problems independently.
• Ability to pick up existing systems and processes quickly, following a short handover period.
• Comfortable operating in a fast-moving, matrixed global organization.

Why This Role Matters

This role keeps the Funnel & Pipeline engine room running without interruption during a planned absence. By maintaining lead and customer lifecycle programs, marketing automation, and the Marketo–Salesforce data flow, this role ensures Sales continues to receive accurate, timely leads and the Global Integrated Demand Team retains the operational continuity it depends on.

The Marketing Operations Specialist reports to the Global Programs Director, who reports to the VP of Global Integrated Demand.

Working for us

At Cyncly, we call our team OneCyncly—a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life.

We value diversity of experience, perspective, and skill, and thrive through openness, trust, and respect. You’ll join a team that takes ownership, solves problems, and focuses on making an impact.

We encourage curiosity, welcome new ideas, and view mistakes as opportunities to learn. You’ll enjoy flexible and autonomous ways of working, supported by leaders committed to your growth.

We celebrate individuality and encourage everyone to bring their authentic self to work—because together, we build something better.

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in—come join us.