Marketing Executive (m/f) - Substituição de Licença de Maternidade

Pestana Group; Lisboa; Hybrid; EUR 32,000 - 52,000; Full time

Job summary

Pestana Hotel Group is seeking an experienced Marketing Executive to lead and implement cohesive marketing strategies across channels. You will collaborate with multiple departments to align campaigns with business goals and enhance brand visibility.

The ideal candidate has a degree in Marketing or Communications, at least four years in similar roles, strong data-driven decision making, and fluency in English.

Qualifications

• Degree in Marketing, Communications or related field.
• 4+ years of professional experience in marketing roles.
• Proven ability to develop and implement effective marketing strategies.
• Strong organizational skills to manage multiple projects and deadlines.
• Excellent written and verbal communication, with fluency in English.

Responsibilities

• Market and trend analysis to inform strategy and planning.
• Develop and implement marketing strategies aligned with business objectives.
• Design and execute campaigns and product launches to enhance customer experience.
• Ensure brand consistency across online and offline channels.
• Create briefs for content production and coordinate with other departments.

Skills

Marketing Strategy

Campaign Management

Content Strategy

Brand Management

Data Analysis

Project Management

English Fluency

Team Collaboration

Education

Bachelor's degree in Marketing/Communications

Job description

The Marketing & Communications Department is dedicated to developing strategies that enhance the Pestana Hotel Group brand among stakeholders. Our mission is to align the promotion of our organization, services, and products with the company's vision, core values, and strategic goals.

JOB DESCRIPTION

Pestana Hotel Group is seeking an experienced and dynamic Marketing Executive to j oin our team. This role involves creating and implementing marketing strategies and collaborating with various departments to ensure cohesive and effective communication.

KEY RESPONSIBILITIES

• Market and Trend Analysis: Conduct thorough analysis of market trends, consumer behaviour, and competitor activities.
• Marketing Strategy and Planning: Develop and implement comprehensive marketing strategies that align with business objectives.
• Campaign and Product Development: Design and execute campaigns and product launches that enhance customer experience.
• Brand Consistency: Ensure brand coherence and consistency across all marketing channels (online and offline), adhering to brand guidelines.
• Content Strategy: Plan and strategize compelling audiovisual content, including photoshoots and videos, to engage target audiences.
• Crafting Detailed Briefings: Create detailed and clear briefings for content production, including creative direction and scheduling.
• Operational Liaison: Act as the primary point of contact for operational teams regarding brand and product activations.
• Cross-Departmental Collaboration: Work closely with various departments (shared services, operations, sales, digital, e-commerce, etc.) to implement marketing initiatives and projects.

WHO ARE WE LOOKING FOR?

REQUIREMENTS:

• A degree in Marketing, Communications, or a related field.
• Proven experience as a Marketing Executive or in a similar role.
• A minimum of 4 years of professional experience.
• Demonstrated ability to develop and implement effective marketing strategies.
• Proven organizational skills with the ability to manage multiple projects and meet deadlines.
• Strong communication skills and a proactive approach to collaboration across various company divisions.
• Proficiency in data analysis to refine and optimize marketing strategies.
• High level of rigor and attention to detail.
• Fluency in English.
• Integrity, honesty, and a team player spirit are essential qualities.