Marketing Executive

YOTEL; Porto; On-site; EUR 22,000 - 30,000; Full time

Benefits offered by this job

Health insurance

Extra vacation days

Stay & F&B discounts

Training & development

Team-building events

Collaborative environment

Job summary

YOTEL Porto is seeking a Marketing Executive to plan and execute strategies that boost brand visibility, engagement, and growth across online and offline channels. You will manage local content, monitor campaign performance, collaborate with partners, and ensure brand consistency across property communications, with on-site duties and occasional travel for events.

The role requires a degree in marketing and 1-3 years of hospitality marketing experience, fluency in English and Portuguese, and

Qualifications

• Bachelor's degree in Marketing or related field.
• 1-3 years of experience in marketing/communications, preferably hospitality or travel.
• Proficiency with digital marketing tools and platforms.
• Strong copywriting and content creation skills.

Responsibilities

• Support planning and execution of the hotel's marketing strategy, aligned with the YOTEL brand.
• Manage and create local content for digital platforms.
• Monitor and report campaign performance using analytics tools.
• Collaborate with external partners to promote the hotel and events.
• Coordinate on-site photography, videography, and brand assets with central teams.
• Ensure brand consistency in all communications and signage on property.
• Maintain an up-to-date database of local media, influencers, and partners.
• Stay current on local trends, competitors, and market dynamics.

Skills

Digital Marketing

Copywriting

Content Creation

Independent Work

English

Portuguese

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Suite

Job description

The Marketing Executive is responsible for planning and executing marketing strategies that support brand visibility, customer engagement, and business growth. This role plays a key part in driving online and offline campaigns, managing content, and supporting the development of innovative marketing initiatives aligned with the company’s objectives.

Responsibilities:

• Support the planning and implementation of the hotel’s marketing strategy, aligned with the YOTEL brand.


• Manage and create local content for digital platforms,


• Monitor and report on the performance of campaigns (using Google Analytics, Meta Insights, etc.), identifying areas for optimization.


• Collaborate with external partners (e.g. influencers, local businesses, tourism boards) to actively promote the hotel and events.


• Coordinate on-site photography, videography, and other brand assets with central marketing and creative teams.


• Ensure brand consistency in all communications and signage on property.


• Maintain an up-to-date database of local media, influencers, and partners.


• Stay current on local trends, competitors, and market dynamics.

Requirements:

• Degree in Marketing, Communication, Hospitality, or related field.


• 1-3 years of experience in a marketing or communications role, preferably in hospitality, lifestyle, or travel industries.


• Understanding of digital marketing tools and platforms.


• Creative mindset with great copywriting and content creation skills.


• Comfortable working independently and in a fast-paced environment.


• Fluent in English and Portuguese (written and spoken).


• Knowledge of design tools (e.g. Canva, Adobe Suite) is a plus.


• Availability to work 100% on-site, in accordance with company policy.


• Flexibility to travel occasionally for events or promotional activities.

What We Offer:

• Permanent, full-time employment contract (40 hours per week);


• Health insurance;


• Additional annual leave days based on attendance;


• Attractive discounts on accommodation and Food & Beverage across the global YOTEL network;


• Ongoing training and professional development opportunities;


• Internal team-building, training, and celebration events;


• A dynamic, collaborative, and supportive working environment.