Junior/Middle Email Marketing Manager | Brainer

Jobgether; Portugal; Remote; EUR 30,000 - 54,000; Full time

Benefits offered by this job

Flexible working hours

Remote working

28 days paid vacation

Medical insurance

Mental health support

Training & certifications

Equipment stipend

Team-building activities

Ukraine support programs

Job summary

Brainer is seeking a Junior/Mid Email Marketing Manager to own transactional emails and automated campaigns across international markets. You will craft English content, code templates, and optimize flows to boost trial signups, conversions, and retention, while localizing messages for diverse audiences.

The role emphasizes A/B testing, data analysis, and collaboration with product teams to support subscription growth in a fast-growing digital platform.

Qualifications

• At least 1 year of professional email marketing experience in a B2C digital product or tech company.
• Understanding of subscription-based models and customer lifecycle.
• Hands-on experience with at least one ESP (e.g., Mailchimp, Klaviyo, Braze).
• Basic HTML email coding or familiarity with email builders (Stripo, BEE, MJML).
• Knowledge of open rates, CTR, conversions, unsubscribe, and spam metrics.
• Upper-Intermediate English or higher with strong written skills.
• Analytical and organized, able to monitor campaigns and optimize performance.

Responsibilities

• Set up, manage, and maintain transactional emails with reliable delivery.
• Develop and optimize automated email flows for onboarding, conversions, retention, and win-back.
• Drive growth in trial registrations via the email channel.
• Design and optimize email layouts and templates, including localization for international markets.
• Plan and execute A/B tests; analyze campaign performance.
• Collaborate with teams to align email campaigns with product growth and subscription goals.

Skills

Email marketing

Automation workflows

A/B testing

ESP platforms

HTML email coding

Campaign analytics

Localization

English copywriting

Tools

Customer.io

Braze

Klaviyo

Mailchimp

SendGrid

Stripo

BEE

MJML

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Junior/Middle Email Marketing Manager | Brainer based in Portugal.

We are looking for a motivated Email Marketing Manager to develop and optimize email communications for an innovative digital platform focused on cognitive development and brain training. In this role, you will take ownership of transactional emails and automated marketing campaigns throughout the customer journey. You will play an important part in increasing trial registrations, improving subscription conversions, and strengthening customer retention through targeted email strategies. Working across multiple international markets, you will contribute to email localization, content creation, campaign design, and performance optimization. You will also experiment with new approaches through A/B testing, competitor research, and data analysis. This is an exciting opportunity to grow your email marketing expertise while contributing directly to the success of a fast-growing digital product.

Accountabilities:

• Set up, manage, and maintain all transactional email communications, ensuring reliable delivery and a consistent customer experience.
• Develop, implement, and optimize automated email marketing flows, including trial onboarding, subscription conversion, upselling, customer retention, and win-back campaigns.
• Drive growth in the number of trial registrations generated through the email marketing channel.
• Design, launch, and optimize email warm-up sequences to support effective campaign delivery and engagement.
• Manage the end-to-end localization of email communications for different international markets, ensuring content is relevant to local audiences.
• Write engaging and conversion-oriented email copy in English, prepare email layouts, and develop or code email templates.
• Plan and execute A/B tests to evaluate different email strategies, messaging, and creative approaches.
• Monitor and analyze campaign performance using key email marketing metrics, identifying opportunities to improve engagement and conversions.
• Research competitors, industry trends, and emerging email marketing practices to generate new ideas and improve channel performance.
• Collaborate with relevant teams to ensure email campaigns support broader product growth and subscription objectives.

Requirements:

• At least 1 year of professional email marketing experience, preferably within a B2C digital product or technology company.
• Good understanding of subscription-based business models and the customer lifecycle, including free trials, subscription conversions, retention, and upselling.
• Hands-on experience with at least one email service provider (ESP), such as Customer.io, Braze, Klaviyo, Mailchimp, SendGrid, or similar platforms.
• Basic HTML email coding skills or confident experience working with email-building tools such as Stripo, BEE, or MJML.
• Understanding of essential email marketing performance metrics, including open rates, click-through rates (CTR), conversion rates, unsubscribe rates, and spam complaint rates.
• Upper-Intermediate English proficiency or higher, with strong written communication skills and the ability to create engaging marketing content in English.
• Good analytical and organizational skills, with the ability to monitor campaign results, interpret performance data, and identify optimization opportunities.
• Attention to detail and creativity when developing email content, layouts, and automated customer journeys.
• Ability to work independently, manage multiple tasks, and adapt to a dynamic digital product environment.
• Previous experience with subscription-based products is a strong advantage.
• Experience localizing email campaigns for multiple languages and international markets is considered a plus.
• Basic knowledge of email deliverability practices, including SPF, DKIM, DMARC, and domain warm-up processes, is beneficial.
• Experience planning A/B tests and analyzing their results is an advantage.
• Basic data analysis skills using Google Sheets, Amplitude, Looker Studio, or similar tools are desirable.
• Familiarity with Figma and the ability to edit email layouts is an additional advantage.

Benefits:

• Flexible working hours, with the possibility of starting the workday anytime between 8:00 AM and 11:00 AM Kyiv time.
• Remote working opportunities.
• 28 working days of paid annual vacation, in addition to public holidays.
• Up to 30 days of sick leave per year with appropriate medical documentation.
• Medical insurance and access to a dedicated mental health support program.
• Financial compensation for therapy sessions to support employee well-being.
• Professional development opportunities, including vertical and horizontal career growth and the possibility of working across different business niches.
• Financial support for external training courses, professional certifications, and industry conferences.
• Equipment compensation to support comfortable working conditions during power outages.
• Regular quarterly team-building activities, organized online or in person.
• Gifts and celebrations for important personal and professional milestones.
• Participation in social responsibility initiatives, including programs supporting Ukraine.
• Additional support and assistance during challenging personal circumstances.
• An international and collaborative working environment that encourages professional growth, creativity, and continuous learning.