Hybrid Ad Optimization Specialist – Lisbon

Lingonova; Lisboa; Hybrid; EUR 234,000 - 280,000; Full time

Benefits offered by this job

Annual base salary

Language premium bonus

Meal allowance

Transportation bonus

Yearly target bonus

Relocation support

Job summary

Lingonova is seeking a Digital Marketing Optimization Specialist to design, implement, and optimize online advertising strategies for high-value international customers, with a strong focus on performance and data-driven results.

The role requires German and English language proficiency, hands-on ad optimization experience, excellent Excel skills, and the ability to work in a hybrid Lisbon setup within an international team.

Qualifications

• Native or near-native German and good command of English.
• Minimum 12 months hands-on experience in optimization of online ads (Google, Facebook, TikTok or other platforms).
• Solid Excel knowledge and strong analytical mindset.
• Good understanding of digital marketing KPIs and performance metrics.
• Ability to work in a hybrid model in Lisbon and collaborate in an international environment.

Responsibilities

• Implement optimization solutions and strategies for a portfolio of high-value customers.
• Manage and optimize social media and search campaigns, mainly using Google Ads (Search, Mobile, YouTube).
• Create keyword packs, define bids and budget suggestions to maximize performance.
• Analyze campaign data and trends to generate meaningful insights and performance reports.
• Monitor and improve KPIs on an ongoing basis.

Skills

German language

English language

Analytical mindset

Excel knowledge

Digital marketing KPIs

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

Lingonova is seeking a Digital Marketing Optimization Specialist to design, implement, and optimize online advertising strategies for high-value international customers, with a strong focus on performance and data-driven results.

The role requires German and English language proficiency, hands-on ad optimization experience, excellent Excel skills, and the ability to work in a hybrid Lisbon setup within an international team.