Digital Marketing Optimization Specialist (German Speaker)

Lingonova; Lisboa; Hybrid; EUR 234,000 - 280,000; Full time

Benefits offered by this job

Annual base salary

Language premium bonus

Meal allowance

Transportation bonus

Yearly target bonus

Relocation support

Job summary

Lingonova is seeking a Digital Marketing Optimization Specialist to design, implement, and optimize online advertising strategies for high-value international customers, with a strong focus on performance and data-driven results.

The role requires German and English language proficiency, hands-on ad optimization experience, excellent Excel skills, and the ability to work in a hybrid Lisbon setup within an international team.

Qualifications

• Native or near-native German and good command of English.
• Minimum 12 months hands-on experience in optimization of online ads (Google, Facebook, TikTok or other platforms).
• Solid Excel knowledge and strong analytical mindset.
• Good understanding of digital marketing KPIs and performance metrics.
• Ability to work in a hybrid model in Lisbon and collaborate in an international environment.

Responsibilities

• Implement optimization solutions and strategies for a portfolio of high-value customers.
• Manage and optimize social media and search campaigns, mainly using Google Ads (Search, Mobile, YouTube).
• Create keyword packs, define bids and budget suggestions to maximize performance.
• Analyze campaign data and trends to generate meaningful insights and performance reports.
• Monitor and improve KPIs on an ongoing basis.

Skills

German language

English language

Analytical mindset

Excel knowledge

Digital marketing KPIs

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

We are hiring a Digital Marketing Optimization Specialist to work on a dynamic digital marketing project for high-value international customers. In this role, you will design, implement, and optimize online advertising strategies, with a strong focus on performance, data analysis, and measurable results.

Key Responsibilities

• Implement optimization solutions and strategies for a portfolio of high-value customers.
• Manage and optimize social media and search campaigns, mainly using Google Ads (Search, Mobile, YouTube).
• Create keyword packs, define bids and budget suggestions to maximize performance.
• Analyze campaign data and trends to generate meaningful insights and performance reports.
• Monitor and improve key performance indicators (KPIs) on an ongoing basis.

Requirements

• Language: Native or near-native German and good command of English.
• Experience: Minimum 12 months of hands-on experience in optimization of online ads (Google, Facebook, TikTok or other digital marketing platforms).
• Solid Excel knowledge and strong analytical mindset.
• Good understanding of digital marketing KPIs and performance metrics.
• Ability to work in a hybrid model in Lisbon and collaborate in an international environment.

Compensation & Benefits

• Annual base salary: 23,000 .
• Language premium bonus: 3,240 / year (paid monthly).
• Meal allowance: 7.63 per workday (net, meal card).
• Transportation bonus: 720 / year.
• Yearly target bonus: 5% of yearly gross base salary.
• Estimated total monthly package: around 2,356 .
• Health & life insurance plus family plan (spouse & children).
• Permanent contract with a 180-day probation period.

Relocation Support (for candidates moving from outside Continental Portugal)

• Bureaucratic support to obtain NIF and NISS.
• Assistance in finding accommodation according to your needs.
• Relocation bonus:
• 2,000 gross, paid with the first payroll or
• 1,000 gross if relocating from outside the Lisbon metropolitan area to Lisbon.

If you are passionate about digital marketing, enjoy working with data, and want to grow your career in an international environment in Lisbon, wed love to hear from you!