Head of User Acquisition

TechBiz Global GmbH; Estoril; Presencial; EUR 45 000 - 70 000; Tempo integral

Resumo da oferta

A leading company in recruitment services is seeking an experienced Media Buyer to optimize user acquisition strategies. You will manage campaigns, analyze performance, and work cross-functionally to scale growth efforts. If you have a proven track record in performance marketing and media buying, this is a great opportunity to thrive in a dynamic environment.

Qualificações

• 7-10 years in user acquisition or growth marketing focusing on paid traffic.
• Proven record of scaling campaigns with measurable outcomes.
• Strong analytical and decision-making skills.

Responsabilidades

• Oversee campaign strategy and performance across various channels.
• Analyze performance metrics and make data-driven decisions.
• Lead a high-performance user acquisition team.

Conhecimentos

User acquisition

Performance marketing

Media buying operations

Analytical mindset

Collaboration skills

Ferramentas

Voluum

GA4

TrafficJunky

ExoClick

TrafficStars

Meta

TikTok

Google

Descrição da oferta de emprego

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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, starting with managing one or two, then expanding as results improve. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks to guide strategic and tactical decisions.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance data.
2. Collaborate with content and product teams to launch and iterate on high-converting landing pages.
3. Implement systems to reduce creative fatigue and speed up testing.
4. Build strong relationships with traffic sources and negotiate premium placements and deals.
5. Explore new acquisition opportunities and build internal evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify opportunities to automate and streamline acquisition processes.
2. Create SOPs, playbooks, and pipelines for efficient scaling.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV.
2. Build and oversee a scalable creative engine with briefs, testing frameworks, and feedback loops.
3. Systematize landing page production with playbooks for launching, iterating, and scaling.
4. Expand acquisition channels proactively and build evaluation and rollout systems.
5. Lead and mentor a high-performance UA team, contributing to hiring and onboarding.

Minimum Experience & Skills

• 7–10 years in user acquisition, performance marketing, or growth, focused on paid traffic channels.
• Proven track record of scaling campaigns with measurable business impact.
• Expertise in media buying operations: tracking setups, UTMs, postbacks, pixel integrations, attribution flows.
• Hands-on experience with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, Google.
• Analytical mindset with strong decision-making skills and experience owning dashboards and reports.
• Strategic experience in building and scaling acquisition funnels.
• Cross-functional leadership skills and experience mentoring other buyers is a plus.

Soft Skills

• Strong communication and collaboration skills, fluent in English.
• Goal-oriented with ownership and commitment.
• Doer mindset, capable of balancing execution, planning, and strategy.
• Humble, willing to learn, and open to feedback.

#NSFW - you are comfortable working with uncensored content and models.