Head of Paid Ads - Performance Marketing Lead

SimpleStudy; Portugal; Teletrabalho; EUR 65 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Stock options

Resumo da oferta

SimpleStudy is a remote-friendly consumer AI platform for students. We seek an experienced performance marketer to own paid acquisition across international markets, optimizing CAC, ROAS, and LTV with data-driven decisions.

You will collaborate with design to craft effective ad creative and leverage tools like Mixpanel, Customer.io, and PostHog. Join a small, globally distributed team with a Lisbon-area office, working remotely across Europe.

Qualificações

• 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps.
• Experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads.
• Track CAC, ROAS, and LTV as core metrics and make budget decisions accordingly.
• Comfortable working across multiple international markets and currencies.
• Strong analytical skills; proficient in spreadsheets/SQL/dashboards.
• Experience briefing and iterating on ad creative with a designer using performance data.
• Familiarity with Mixpanel, Customer.io, or PostHog.
• Nice-to-have: B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen).

Conhecimentos

Paid user acquisition

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

CAC tracking

SQL

Spreadsheets

Creative briefings

Mixpanel

Customer.io

PostHog

Ferramentas

Mixpanel

Customer.io

PostHog

Descrição da oferta de emprego

Company

SimpleStudy is a consumer AI platform for students.
We help them stay motivated to study their subjects - everything from Biology and Mathematics to Literature and Art.

Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week.

We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta.

Requirements

• 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps
• Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads
• Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them
• Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus
• Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently
• Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction
• Familiarity with tools like Mixpanel, Customer.io, or PostHog
• Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen)

Conditions

• Remote in Europe (preference: Western/continental Europe)
• Salary: no fixed budget. Flexible.
• Stock options: yes
• Contract type: full-time employment, independent contractor