Growth Marketing Analyst

GoCardless; Lisboa; Híbrido; EUR 41 000 - 63 000; Tempo integral

Resumo da oferta

A leading payment solutions company is seeking a Growth Analyst in Lisbon to own the strategy for measuring growth marketing impact. You will analyze data to identify customer segments and opportunities for revenue growth. The ideal candidate has a strong background in marketing analytics, advanced SQL skills, and experience with data visualization tools. This role offers an exciting opportunity for data-driven decision-making within a hybrid work model.

Serviços

Medical cover

Hybrid work model

Equity options

Generous holidays

Qualificações

• Experience in performance marketing analytics roles.
• Strong understanding of marketing measurement tools.
• Advanced SQL skills with intermediate Python/R knowledge.

Responsabilidades

• Own measurement and attribution of acquisition activities.
• Define return on investment and growth across marketing.
• Identify growth opportunities through customer segment analysis.

Conhecimentos

Data analysis

SQL

Python

A/B testing

Data visualization

Formação académica

Bachelor's degree in a relevant field

Ferramentas

Looker

Domo

Tableau

Descrição da oferta de emprego

Overview

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we\'re all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

Data at GoCardless

You’ll sit in our Data & Business Systems group and will work with technical and non-technical people across the whole company. You’ll collaborate closely with our team of talented Analysts, Data Scientists, ML/AI Engineers and System Admins, designing and delivering first-class analytics to the business.

We’re a large team with an extensive remit and expect every member to work with initiative and be driven, holding each other accountable and to a high standard. Joining our team, you’ll work in a team that strives to be the best they can be. You’ll work on complex projects across GC’s data & business systems stack.

You will enjoy being an analyst at GoCardless if:

• You’re looking to champion a great data culture within GC and in the wider data community.
• You enjoy collaborating and learning from people from various backgrounds and experiences.
• You want to feel proud of the work you’re doing and its impact on real customers.

Our technologies: We endeavour to build simple, reliable systems, and we believe in using the best technologies for each task. Technologies we use across GoCardless include: Looker, Domo, Tableau, Python, Looker, Google Cloud Platform, dbt, Airflow, Supermetrics & Demandbase, among others.

You’re not expected to have expertise in all these technologies. Members of our team have picked up the tools once they’ve started working with the team.

The Role

At GoCardless, we excel in experimentation to optimise user acquisition, activation, and retention through continuous discovery and data-driven decision making. As a Growth Analyst, you will own the strategy for measuring impact in Growth Marketing. You will be instrumental in crafting and executing strategies that leverage data analytics to accelerate user acquisition and revenue growth. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.

What excites you

• Own measurement & attribution of acquisition activities: you will collaborate with the Growth Marketing team and be responsible for tracking and measuring how our Search and Paid Marketing Strategy is driving incremental customer and revenue growth
• Be responsible for defining how we understand return on investment & growth across marketing (building, maintaining and improving the marketing attribution model and LTV modelling)
• Proactively identify the biggest growth opportunities in our key channels by delivering deep analysis into customer segments, lifetime values (LTVs), diminishing returns, etc and helping the team to prioritise and implement.
• Applying quantitative analysis, generate actionable insights and drive the adoption of your proposed changes in marketing by influencing stakeholders
• Continuously innovate on the practices and the tools we rely on to deliver the right insights at the right decision points (A/B Testing, Analysis (SQL), Visualisation (Looker, Domo), Tracking (Amplitude), Automation (Python), AI (Gemini)

What excites us

• You have a background working in similar (performance) marketing analytics roles and have a deep understanding of the domain & and are very knowledgeable of common marketing measurement tools & methodology
• You are a self-starter, focused on results, with a demonstrated background in using analytics to drive the understanding, growth, and success of marketing
• You have extensive experience owning and developing experiment processes, including running A/B tests, and have a very strong understanding of testing and experimental design
• You have extensive experience with data visualisation tools mentioned above, and demonstrate storytelling ability with data in order to influence decision making and growth understanding
• You have advanced SQL skills and intermediate Python/R skills & have experience leveraging AI capabilities to enhance data analysis, automate tasks, and improve decision-making processes

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

Salary range:the expected base salary range for this position is between€ 41,600 -€ 62,400 .

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

Please note, this role is initially being offered through an Employer of Record (EOR), our standard benefits package will be available upon transition to direct employment.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

Life at GoCardless

We\'re an organisation defined by ourvalues ; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the payment network of the future, and to achieve our goal, we need a Diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latestD&I Report

Sustainability at GoCardless

We’re committed to reducing ourenvironmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition , we’re working towards a climate-positive future. Check out our sustainability action plan here.

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The questions below are completely optional and are anonymous. You can proceed with your application without answering them. Your answers CANNOT be linked to you individually, and they have no impact on the hiring decisions we make. However, we’d appreciate you answering them and here’s why:

We\'re committed to making GoCardless a place where everybody can thrive regardless of their background. Championing a diverse, inclusive workplace underpins our mission to build the world’s bank payment network.

We continually measure our efforts to ensure we're on track, and that's where you can help.

Want to find out more about D&I at GC? Take a lookhere .

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