European Brand Manager - Downstream Marketing

Stryker; Lisboa; On-site; EUR 85,000 - 120,000; Full time

Job summary

A leading medical device company is seeking a European Brand Manager for Downstream Marketing in Lisbon. This role requires a strategic thinker with over 5 years of experience in Product Management or Marketing, specifically in the SPINE field. The successful candidate will be responsible for defining brand strategies, managing product life cycles, and building relationships with key stakeholders. Fluency in English and the local language is essential for success in this position.

Qualifications

• 5+ years of work experience required.
• 3+ years of experience in Product Management or Marketing.
• Spine or Orthopaedics / Neurosurgery experience is an advantage.
• Fluency in local language and English is necessary.
• Fluent in local language and English.

Responsibilities

• Set strategic direction for the SPINE portfolio.
• Define brand strategies to achieve growth and market share.
• Develop scalable marketing assets and campaigns.
• Build relationships with local marketers and sales teams.
• Manage product life cycle and branding.
• Collaborate to create the Annual Marketing Plan and 3–5 year portfolio roadmap.
• Support country leadership in demand forecasting and coordinate with supply chain.
• Manage regional product life cycle including launches and phase-outs.
• Analyze performance and brand perception; implement corrective actions.
• Create pan-European customer engagement events and medical education programs.

Skills

Strategic direction

Marketing asset development

Relationship management

Analytical skills

Communication skills

Education

Bachelor’s degree

MBA (preferred)

Job description

European Brand Manager - Downstream Marketing

Join to apply for the European Brand Manager - Downstream Marketing role at Stryker.

Who we want

• Hard‑working winners – confident, competitive, and results‑oriented professionals who create a track record of success.
• Dedicated achievers – people who thrive in a fast‑paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators – people who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners – people who build and leverage cross‑functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Serve as the pan‑European brand expert, setting strategic direction and driving growth for our SPINE portfolio.
• Define annual and long‑term brand strategies aligned with global objectives to achieve growth, profit, and market share targets.
• Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation.
• Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception.
• Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs).
• Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap.
• Support country leadership in demand forecasting and work with supply chain partners.
• Manage the regional product life cycle, including launches (phase‑in) and phase‑outs (PLCM).
• Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals.
• Create pan‑European, scalable customer engagement events such as facility tours/events/congresses, hands‑on opportunities, and medical education programs.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 5+ years of work experience required.
• 3 years experience in Product Management or Marketing.
• Spine experience ideally or else Orthopaedics / Neurosurgery experience.
• Fluent in local language and English.

Preferred Qualifications (Strongly desired)

• MBA preferred.
• 8+ years medical device or marketing experience preferred.

Your profile

• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Must be able to understand and work within complex interdivisional procedures and policies.
• Strong ability to adapt and navigate change with ease.

Please send your CV in English.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Appliances, Electrical, and Electronics Manufacturing; Industrial Machinery Manufacturing; Medical Equipment Manufacturing