Director, Product Management -Marketing Services

Mastercard Inc.; Lisboa; Presencial; EUR 120 000 - 160 000; Tempo integral

Resumo da oferta

Mastercard Inc. in Lisbon is seeking a tenured Product leader to own the Cardholder Engagement suite, driving personalization and marketing automation initiatives that accelerate acquisition and engagement.

You will partner closely with the Dynamic Yield product team to prioritize capabilities that enhance consumer experiences and outcomes. The role requires balancing near-term delivery with longer-term ecosystem goals, collaborating across strategy, creative, data, and technology teams to turn

Qualificações

• Experience in Product Management, Digital Solutions, or Marketing Technology.
• Strong experience with personalization, experimentation, martech, or decisioning platforms (Dynamic Yield preferred).
• Ability to translate strategic objectives into execution-ready product roadmaps.
• Comfort operating across strategy, creative, data, and technology domains.
• Experience partnering with platform product teams and influencing roadmaps without direct authority.
• Strong communication skills to align senior stakeholders.

Responsabilidades

• Own Cardholder Engagement suite, ensuring continuity, scalability, and measurable value delivery.
• Define and evolve a clear product vision and roadmap aligned to Marketing Services priorities and platform capabilities.
• Translate strategic objectives into well-scoped, prioritized use cases, epics, and feature requirements.
• Serve as liaison to Dynamic Yield product team, shaping prioritized capability backlog.
• Identify and operationalize personalization, UX optimization, and marketing automation features.

Conhecimentos

Product Management

Marketing Technology

Cross-functional collaboration

Data-driven decision making

Dynamic Yield

Ferramentas

Dynamic Yield

Descrição da oferta de emprego

Title and Summary

Director, Product Management -Marketing Services Overview We are seeking a tenured outcome driven Product professional to lead a critical portion of our Cardholder Engagement solution suite, with specific ownership of fast-evolving personalization and marketing automation use cases. This role sits at the intersection of Services-led and technology-led capabilities, ensuring our cardholder engagement solutions deliver measurable acquisition and spend impact for our clients. In the near term, the role will focus heavily on building a close partnership with the Dynamic Yield product team, securing a prioritized set of capabilities and features that materially enhance our consumer acquisition and engagement offerings. You will act as a product orchestrator and integrator, translating business and client needs into scalable, data-enabled, and execution-ready solutions across our Marketing Services ecosystem. This role operationalizes our Marketing Services strategy by transforming personalization platforms and cross functional collaboration into scalable, data driven engagement solutions that drive acquisition, differentiation, and growth at scale.

Key Responsibilities

Product Ownership & Solution Leadership

• Own our Cardholder Engagement suite, ensuring continuity, scalability, and measurable value delivery.
• Define and evolve a clear product vision and roadmap aligned to Marketing Services strategic priorities, client needs, and platform capabilities.
• Translate strategic objectives into well-scoped, prioritized use cases, epics, and feature requirements.

Strategic Partnership with Dynamic Yield

• Serve as the primary Product liaison to the Dynamic Yield product team, shaping a discrete and prioritized capability backlog.
• Identify, secure, and operationalize personalization, UX optimization, and marketing automation features that accelerate acquisition and engagement outcomes.
• Balance near-term delivery needs with longer-term broader ecosystem goals.

Cross-Functional Orchestration

• Work in close partnership with strategists, creatives, marketing operations, and technology enablers to ensure solutions are both visionary and executable.
• Align creative and experience design ambitions with data mart readiness, marketing automation, and delivery constraints.
• Act as the connective tissue between ideation, build, launch, and optimization.

Data-Driven Enablement

• Leverage customer data, analytics, and experimentation frameworks to inform product decisions and roadmap priorities.
• Ensure solutions are designed with measurement, learning, and optimization at their core.
• Partner with data and martech teams to enable scalable personalization and insight generation.

What Success Looks Like

• Priority Dynamic Yield capabilities are delivered and adopted, directly improving acquisition and engagement performance.
• Prioritized solutions are simplified, standardized, and increasingly productized.
• Cross-functional teams operate with clarity, speed, and shared ownership around engagement solutions.
• Marketing Services offerings demonstrate stronger differentiation, scalability, and measurable client impact.

Required Experience & Capabilities

• Experience in Product Management, Digital Solutions, or Marketing Technology, preferably in B2B, B2B2C, or enterprise environments.
• Strong experience working with personalization, experimentation, martech, or decisioning platforms (Dynamic Yield or similar strongly preferred).
• Proven ability to translate strategic objectives into execution-ready product roadmaps.
• Deep comfort operating across strategy, creative, data, and technology domains.
• Experience partnering with platform product teams and influencing roadmaps without direct authority.
• Strong communication skills, able to align senior stakeholders and delivery teams around a shared vision

Mindset & Attributes

• Systems thinker with a bias toward scalable solutions over bespoke one-offs
• Comfortable navigating ambiguity and evolving priorities
• Commercially minded, impact-focused, and client-centric
• Collaborative, pragmatic, and able to drive alignment across complex ecosystems
• Passionate about turning data and technology into compelling consumer experiences

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.