Digital Operations Lead: Campaigns & Platforms

Konecta Team for Coca-Cola; Lisboa; Presencial; EUR 45 000 - 65 000; Tempo integral

Resumo da oferta

Konecta Team for Coca-Cola is seeking a Digital Operations Manager to drive Coca-Cola’s digital transformation across Europe. The role focuses on content management, CRM campaigns, and platform optimisation, collaborating with IT, marketing, and delivery teams.

The ideal candidate brings 3+ years in CMS and mobile app oversight, strong cross-functional communication, and a data-driven approach to campaigns and UAT testing, to deliver consistent digital experiences.

Qualificações

• At least 3 years of CMS experience with content implementation.
• Proficient in agile methodologies and cross-functional, cross-geographical collaboration.
• Experience with mobile app management and optimizing user experiences.
• Proven track record in managing loyalty and CRM campaigns.
• Strong communication and collaboration skills; proficient in UAT.

Responsabilidades

• Own the implementation and launch of campaigns and promos for digital transactions.
• Operate Coca-Cola digital platforms (website, mobile app, CRM) including content localization.
• Manage Coca-Cola App content and promo/loyalty setup with Digital Manager.
• Ensure websites and apps have up-to-date content and legal documents.
• Create landing pages and article pages in the CMS.
• Prepare QR codes for POS materials and monitor results.
• Lead and execute CRM build, approval and launch.
• Report bugs and perform live fixes on local Coca-Cola digital platforms.
• Provide local input for central and local campaigns.
• Tag platforms to prepare in-depth campaign reports.
• Prepare UAT for promos and aligns fixes with Digital Managers.
• Prepare campaigns in PROD version and launch with Digital Manager.
• Ensure all technical elements are set up for promotions.
• Collaborate with data team for promo information.
• Build relationships with IT, Digital Managers, Platform Consultants and Delivery Managers.
• Collaborate daily with central and local stakeholders to achieve objectives.

Conhecimentos

CMS systems

Agile methodologies

Cross-functional collaboration

Mobile app management

CRM campaigns

Loyalty campaigns

Descrição da oferta de emprego

Konecta Team for Coca-Cola is seeking a Digital Operations Manager to drive Coca-Cola’s digital transformation across Europe. The role focuses on content management, CRM campaigns, and platform optimisation, collaborating with IT, marketing, and delivery teams.

The ideal candidate brings 3+ years in CMS and mobile app oversight, strong cross-functional communication, and a data-driven approach to campaigns and UAT testing, to deliver consistent digital experiences.