Digital Marketing Specialist

Vidispine; Leiria; Presencial; EUR 50 000 - 75 000; Tempo integral

Resumo da oferta

Vidispine is seeking a Digital Marketing Lead to drive campaigns, elevate the brand, and support growth across global markets.

This hands-on role blends strategy, execution, and creativity in a technology-driven environment, collaborating with cross-functional teams to deliver measurable impact.

You will work with content creation, SEO, LinkedIn, WordPress, and HubSpot to optimize demand generation and brand presence.

Qualificações

• Experience in digital marketing, ideally in B2B, SaaS, or technology.
• Strong content creation and communication skills.
• Hands-on experience with HubSpot or similar tools.
• Experience managing LinkedIn and website content (e.g. WordPress).
• Understanding of campaigns, SEO, and digital performance metrics.
• Ability to work collaboratively across teams in an international environment.

Responsabilidades

• Plan and execute campaigns to drive awareness and qualified leads
• Partner with Sales to support pipeline growth and lead generation initiatives
• Create and publish content across LinkedIn, website, and campaigns
• Turn complex product concepts into clear, engaging messaging
• Develop blogs, case studies, and marketing materials
• Manage campaigns and data in HubSpot (or similar CRM tools)
• Track performance, analyze results, and optimize campaigns
• Maintain accurate and effective CRM data
• Manage and grow Vidispine’s LinkedIn presence
• Update and maintain the website using WordPress
• Improve visibility through SEO and keyword optimization
• Support trade shows, webinars, and industry events
• Coordinate campaign activity aligned with key events

Conhecimentos

Digital marketing

Content creation

LinkedIn

SEO

Analytics

Cross-functional collaboration

Ferramentas

HubSpot

WordPress

Descrição da oferta de emprego

At Vidispine, we help leading media organizations unlock the full value of their content — from creation to distribution and monetization.

We are growing globally and investing in our marketing capabilities. We’re looking for a Digital Marketing Lead to drive digital campaigns, elevate our brand, and support business growth.

This is a hands‑on role for someone who enjoys combining strategy, execution, and creativity in a technology‑driven environment.

What you’ll do

Digital Marketing & Demand Generation

• Plan and execute campaigns to drive awareness and qualified leads
• Partner with Sales to support pipeline growth and lead generation initiatives

Content & Messaging

• Create and publish content across LinkedIn, website, and campaigns
• Turn complex product concepts into clear, engaging messaging
• Develop blogs, case studies, and marketing materials

Marketing Operations & Insights

• Manage campaigns and data in HubSpot (or similar CRM tools)
• Track performance, analyze results, and optimize campaigns
• Maintain accurate and effective CRM data

Digital Channels & Website

• Manage and grow Vidispine’s LinkedIn presence
• Update and maintain the website using WordPress
• Improve visibility through SEO and keyword optimization

Events & Campaign Support

• Support trade shows, webinars, and industry events
• Coordinate campaign activity aligned with key events

What you bring

• Experience in digital marketing, ideally in B2B, SaaS, or technology
• Strong content creation and communication skills
• Hands‑on experience with HubSpot or similar tools
• Experience managing LinkedIn and website content (e.g. WordPress)
• Understanding of campaigns, SEO, and digital performance metrics
• Ability to work collaboratively across teams in an international environment

Working at Vidispine

We’re a collaborative international team focused on building impactful technology for the media industry.

You’ll have the opportunity to take ownership, contribute ideas, and see the direct impact of your work in a growing organization.