Creative Strategist

AtlasBrands; Portugal; Remote; EUR 67,000 - 100,000; Full time

Benefits offered by this job

Monthly retainer + performance bonus

Job summary

AtlasBrands is seeking a high-ownership Creative Strategist to own paid social creative strategy across Meta, TikTok, and YouTube. You will translate data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our rapid scaling engine.

This full-time, async-first role operates in a remote-first setup with core overlap with US EST for team syncs and cross-functional alignment. Compensation includes a competitive monthly retainer plus performance bonus, scaled based on

Qualifications

• 4-6+ years of hands-on experience in creative strategy or paid social within DTC/e-commerce.
• Ability to translate performance metrics (CTR, CPA, ROAS) into creative direction.
• Excellent written and verbal English with strong scripts and hooks.
• High ownership mindset in a fast-paced, autonomous environment.

Responsibilities

• Develop data-backed creative strategies and ad concepts for paid social channels.
• Conduct consumer, product, and competitor research to identify positioning angles and hooks.
• Write production-ready briefs, scripts, hooks, and ad copy for direct-response ads.
• Guide video editors and provide actionable feedback on creatives.
• Analyze campaign data to identify winning concepts and iterate quickly.
• Capture learnings from tests to build repeatable playbooks.

Skills

Creative strategy

Paid social advertising

Data interpretation

English communication

Ownership/autonomy

DTC / e-commerce

Meta Ads Manager

TikTok Ads

YouTube Ads

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Role Objective

AtlasBrands is looking for a high-ownership Creative Strategist to own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. Operating as an autonomous strategist within our performance pods, you will turn data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our rapid scaling engine.

What You’ll Do

• Creative Strategy & Concepting: Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels.
• Research & Positioning: Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks.
• Briefing & Scriptwriting: Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance.
• Post-Production Direction: Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback.
• Data Synthesis & Iteration: Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles.
• Creative Testing Ownership: Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across our portfolio.

Required Skills And Qualifications

• Proven Experience: 4-6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce.
• Ecosystem Mastery: Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices.
• Data-to-Creative Translation: Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction.
• Communication & Precision: Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks.
• High Ownership Mindset: Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management.

Nice to Have

• Experience managing UGC-style or creator-led ad workflows.
• Specialized experience in high-risk or health/supplement verticals.

Working Hours & Culture

• Role Timeline: Full-time role.
• Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.
• Compensation: Competitive monthly retainer + performance bonus, scaled based on experience and scaling track record.