Creative Strategist

UGC Humans; Lisboa; Híbrido; EUR 30 000 - 42 000; Tempo integral

Resumo da oferta

UGC Humans in Lisbon seeks a fast-moving creative strategist to shape ad angles, hooks and scripts for new apps. You will write strategies, craft hooks and scripts creators film, and edit UGC into ad-ready cuts.

You will mine competitive ads, collaborate with paid ads teams, and publish content that drives performance, measuring results and iterating based on numbers.

Qualificações

• Proven ability to write ad hooks that sell.
• Editing capability in CapCut or Premiere to an ad-ready standard.
• Strong grasp of direct-response concepts (angle, promise, proof, CTA).
• Comfort producing high volumes of creative hooks weekly.

Responsabilidades

• Write creative strategies for new apps: angles, audiences, hooks, and what to test first.
• Write hooks and scripts for creators to film.
• Edit UGC videos into ad-ready cuts, not just briefs.
• Mine competitor ads and our library for what's working and why.
• Collaborate with paid ads to deploy creatives and analyze performance.

Conhecimentos

Creative writing

Editing

Direct response

Volume production

Ferramentas

CapCut

Premiere

Descrição da oferta de emprego

Turn a new app into hooks, scripts and edited UGC that stop the scroll.

When we launch an app, someone has to decide what the ads should actually say. That's this role: the angle, the hook, the script — and often the edit itself.

What you'll do

• Write creative strategies for new apps: angles, audiences, hooks, and what to test first.
• Write the hooks and the scripts creators film.
• Edit UGC videos yourself — you ship ad-ready cuts, not just briefs.
• Mine competitor ads and our own library for what's working, and why.
• Work directly with paid ads, so your creative goes live and you see the numbers come back.

What we're looking for

• Writing that sells. Send the hooks you're proudest of.
• You can edit — CapCut or Premiere — to a standard we'd run as an ad.
• You understand direct response: angle, promise, proof, call to action.
• You produce volume. A strategist who makes two hooks a week isn't useful.