Copywriter Performance Digital | Santander

Publicis Groupe Portugal; Lisboa; Híbrido; EUR 26 000 - 38 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Hybrid work: 1 remote day, 4 days in-#

Global training programs

Resumo da oferta

Publicis Groupe Portugal is seeking a Digital Performance Copywriter to craft engaging, conversion-focused messages for Santander campaigns. You will merge creativity with strategy, delivering storytelling across Paid Media, Owned Media, and Email Marketing while supporting CRO initiatives.

The role requires at least two years in agencies or related roles, fluency in Portuguese and English, and the ability to adapt tone to different brands.

Qualificações

• At least two years of experience in agencies or communication-related roles.
• Strong command of Portuguese and professional working proficiency in English.
• Excellent storytelling abilities and the capability to adapt the tone of voice to different brands.

Responsabilidades

• Concept Development: Creates and develops creative ideas for Santander campaigns.
• Copywriting: Produces copy for digital performance marketing channels. Writes clear, conversion-focused content aimed at driving sales. Adapts and extends campaign messaging across formats such as Paid Media, Owned Media, and Email Marketing. May also be required to support the CRO (Conversion Rate Optimization) team when needed.
• Team Collaboration: Works closely with designers and client-side teams.
• Presentations: Presents ideas and concepts to clients as part of the Digital Marketing team.

Conhecimentos

Storytelling

Tone adaptation

Copywriting

Descrição da oferta de emprego

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

As a Digital Performance Copywriter, you’ll combine creativity and strategy to develop engaging campaigns that connect with audiences and deliver measurable results. Join us in shaping Santander’s digital presence through powerful storytelling, conversion-focused messaging, and innovative campaign concepts.

Responsabilities

• Concept Development: Creates and develops creative ideas for Santander campaigns.
• Copywriting: Produces copy for digital performance marketing channels. Writes clear, conversion-focused content aimed at driving sales. Adapts and extends campaign messaging across formats such as Paid Media, Owned Media, and Email Marketing. May also be required to support the CRO (Conversion Rate Optimization) team when needed.
• Team Collaboration: Works closely with designers and client-side teams.
• Presentations: Presents ideas and concepts to clients as part of the Digital Marketing team.

Qualifications

• Experience: At least two years of experience in agencies or communication-related roles.
• Languages: Strong command of Portuguese and professional working proficiency in English.
• Skills: Excellent storytelling abilities and the capability to adapt the tone of voice to different brands.

Why Join Us

Because we offer reasons such as:

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
• Work-Life flexibility: Hybrid model with 1 day of remote work and 4 days in the Lisbon office. Flexible start time.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.