Content marketing manager for AI-powered planning app

Air Apps; Lisboa; On-site; EUR 36,000 - 60,000; Full time

Benefits offered by this job

Top-tier Health Insurance

Transport Budget

Coverflex benefits package

Pension Fund

Urban Sports Club

Meals at hub (free)

Relocation support

Apple hardware ecosystem

Job summary

Air Apps в Лиссабоне ищет опытного специалиста по контент-маркетингу для ведения стратегии контента и создания материалов, включая блоги, кейсы и email-кампании. Ваша задача — развивать бренд и повышать вовлеченность аудитории.

Роль предполагает тесное сотрудничество с дизайнерами, разработчиками и продуктовой командой, управление календарем публикаций и анализ результатов для улучшения лидогенерации.

Qualifications

• 4+ года опыта в контент-маркетинге, копирайтинге или редакторских ролях.
• Исключительные навыки письма и редактирования с умением рассказывать историю и формировать голос бренда.
• Опыт работы с SEO-инструментами и техниками оптимизации контента.
• Опыт работы с CMS (WordPress) и редакционными процессами.

Responsibilities

• Разработка и реализация контент-стратегии, соответствующей целям бизнеса и аудитории.
• Писать, редактировать и управлять блогами, белыми книгами, кейсами, eBooks и email-кампаниями.
• Проведение исследования ключевых слов и SEO-оптимизация контента.
• Сотрудничество с дизайнерами, разработчиками и продуктовой командой для создания контент-активов.
• Управление контент-календарём для регулярной публикации и вовлечения.
• Анализировать метрики контента и оптимизировать для вовлечения, лидогенерации и конверсий.
• Разрабатывать месседжинг бренда и сторителлинг.

Skills

Content marketing

Copywriting

Editing

SEO

Content strategy

Analytics

WordPress

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Ahrefs/SEMrush

WordPress

Mailchimp/HubSpot

Job description

Описание:

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Задачи:

• Develop and execute a content strategy that aligns with business goals and target audiences.
• Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
• Conduct keyword research and SEO optimization to improve content visibility and search rankings.
• Collaborate with designers, developers, and product teams to create compelling content assets.
• Manage the content calendar to ensure consistent publication and engagement.
• Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
• Develop brand messaging and storytelling that resonates with our audience.
• Research industry trends, competitor content, and best practices to refine strategy.
• Work with guest bloggers, influencers, and external writers to expand content reach.

Требования:

• Around 4+ years of experience in content marketing, copywriting, or editorial roles.
• Exceptional writing and editing skills with a strong command of storytelling and brand voice.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
• Strong understanding of digital marketing, inbound marketing, and content distribution.
• Ability to analyze content metrics and adapt strategies based on data insights.
• Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress.
• Ability to work independently in a fast-paced, remote-first environment.
• A portfolio of published work showcasing blog posts, whitepapers, or case studies.
• Будет плюсом: Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus

Условия:

This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts. Apple hardware ecosystem for work.

• Annual Bonus Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.