Content Marketing Lead | SEO, Storytelling & Growth

Air Apps; Viseu; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Annual Bonus

Health and Life Insurance

Transportation Budget

Coverflex benefits package

Job summary

Air Apps, a Lisbon-based AI-powered Personal & Entrepreneurial Resource Planner company, is hiring a Content Marketing Manager to lead our content strategy and execution. You will craft blog posts, whitepapers, case studies, and email campaigns to educate and attract users.

This fully onsite role in Lisbon collaborates with design, product, and development teams in a fast-paced environment. Ideal candidates have 4+ years in content marketing or editorial roles, demonstrate strong writing and SEO

Qualifications

• Around 4+ years of experience in content marketing, copywriting, or editorial roles.
• Exceptional writing and editing skills with a strong command of storytelling and brand voice.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
• Strong understanding of digital marketing, inbound marketing, and content distribution.
• Ability to analyze content metrics and adapt strategies based on data insights.
• Experience managing content calendars, editorial workflows, and CMS (WordPress).
• Familiarity with email marketing tools (Mailchimp, HubSpot) is a plus.
• A portfolio of published work showcasing blog posts, whitepapers, or case studies.

Responsibilities

• Develop and execute a content strategy that aligns with business goals and target audiences.
• Write, edit, and manage high-quality content including blog posts, whitepapers, case studies, ebooks, and email campaigns.
• Conduct keyword research and SEO optimization to improve visibility and rankings.
• Collaborate with designers, developers, and product teams to produce engaging content.
• Manage the content calendar to ensure consistent publication and engagement.
• Analyze content performance and optimize for engagement, lead generation, and conversions.
• Develop brand messaging and storytelling that resonates with our audience.
• Research industry trends and competitors to refine strategy.
• Work with guest bloggers, influencers, and external writers to expand reach.

Skills

Content strategy

Writing & editing

Storytelling

Digital marketing

Data-driven decisions

Tools

WordPress

Mailchimp

HubSpot

Google Search Console

Ahrefs

SEMrush

Job description

Air Apps, a Lisbon-based AI-powered Personal & Entrepreneurial Resource Planner company, is hiring a Content Marketing Manager to lead our content strategy and execution. You will craft blog posts, whitepapers, case studies, and email campaigns to educate and attract users.

This fully onsite role in Lisbon collaborates with design, product, and development teams in a fast-paced environment. Ideal candidates have 4+ years in content marketing or editorial roles, demonstrate strong writing and SEO