Social Media Manager

Marketing In Ireland; Lisboa; Hybrid; EUR 46,000 - 56,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps in Lisbon is seeking a Social Media Manager to develop and execute innovative social media strategies. You will collaborate with Marketing, Content, and Product teams to increase brand awareness, engagement and conversions, while ensuring alignment with broader brand objectives.

The role is fully onsite at our Lisbon office, with relocation support available. You will manage content, campaigns and analytics to drive measurable growth across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years managing social media campaigns and online communities for brands.
• Strong copywriting and brand voice skills.
• Proficiency with social media management tools (Hootsuite, Sprout Social).
• Experience with social media analytics and turning data into insights.

Responsibilities

• Develop and execute social media strategies across platforms (Facebook, Instagram, X, LinkedIn, TikTok).
• Create, curate and schedule engaging content aligned with brand voice.
• Monitor and respond to comments and messages to foster positive community.
• Track key metrics (reach, engagement, conversions) and optimize campaigns.
• Stay updated on social media trends and best practices.
• Collaborate with designers and content creators for cohesive content.
• Develop and manage social media advertising campaigns.

Skills

Social media management

Copywriting

Analytics insights

Time management

Creative storytelling

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Sprout Social

Job description

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Social Media Manager at Air Apps, you will be responsible for developing and executing innovative social media strategies to increase brand awareness, engage our target audiences, and drive measurable growth in followers, engagement, and conversions. Collaborating with cross-functional teams—including Marketing, Content, and Product—you will ensure that social media efforts align with broader brand and business objectives.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content, including text, images, and short-form videos, that aligns with our brand voice and objectives.
• Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback.
• Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies.
• Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective.
• Collaborate with designers, content creators, and other team members to ensure cohesive and high-quality social media content.
• Develop and manage social media advertising campaigns to maximize engagement and conversion rates.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 4+ years of experience managing social media campaigns and online communities for brands.
• Strong copywriting skills with a deep understanding of brand voice and messaging.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with social media analytics tools and ability to translate data into actionable insights.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
• Creative mindset with an eye for visual storytelling and content engagement.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Compensation Range: €46K – €56K. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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