Channel Manager Modern Trade at Ferrero

Ferrero; Lisboa; Presencial; EUR 42 000 - 65 000; Tempo integral

Resumo da oferta

Ferrero in Lisbon seeks a Channel Manager Modern Trade to drive growth by formulating channel strategies, strengthening customer partnerships, and translating category insights into tailored solutions.

You will collaborate with Sales, Marketing, Trade Marketing, and Field teams to monitor performance, support Joint Business Plans, and leverage data for opportunities and risks in a fast-paced FMCG environment.

Qualificações

• Experience in Modern Trade, KAM, Trade Marketing, or Channel Management in FMCG.
• Strong understanding of customer dynamics and category management.
• Excellent communicator with stakeholder influence and negotiation skills.
• Analytical thinker translating data into actionable insights.
• Proactive, organized, and resilient in a fast-paced market.

Responsabilidades

• Define and implement the channel strategy for assigned customers, aligning with business priorities.
• Create compelling selling stories and support customer plans to maximize opportunities.
• Support negotiations by linking opportunities with clear strategies.
• Strengthen CRM, develop Joint Business Plans, and deliver customized solutions.
• Monitor sell-in/sell-out and category performance to identify opportunities and risks.
• Assess retail execution and merchandising gaps; recommend actions to improve profitability.

Conhecimentos

Modern Trade

Key Account Mgmt

Trade Marketing

Channel Management

Analytical Skills

Stakeholder Management

Negotiation

Descrição da oferta de emprego

About the Role

Are you passionate about driving growth in Modern Trade and building strong customer partnerships? As our Channel Manager Modern Trade, you will play a key role in developing and executing winning channel strategies that accelerate business performance and strengthen customer relationships. Working closely with Sales, Marketing, Trade Marketing, and Field teams, you will transform category insights into tailored customer solutions and identify opportunities that deliver sustainable growth. This is an exciting opportunity for someone who enjoys combining strategic thinking, data-driven decision-making, and customer engagement in a fast-paced FMCG environment.

Main Responsibilities

• Define and implement the channel strategy for assigned customers, ensuring alignment with broader business objectives and commercial priorities.
• Create compelling selling stories, develop effective action plans, and support the creation of customer plans that maximize business opportunities.
• Provide valuable input during customer negotiations by connecting commercial opportunities with clear negotiation strategies.
• Strengthen customer relationship management, support the development of Joint Business Plans (JBP), and deliver customized solutions based on customer needs, positioning, and strategy.
• Continuously monitor sales performance, sell‑in and sell‑out trends, and category performance to identify growth opportunities and potential risks.
• Leverage an analytical mindset to assess retail execution, identify gaps in merchandising, shelf visibility, and promotional activations, and recommend actions that improve profitability and market performance.
• Collaborate closely with internal stakeholders to ensure excellent execution of agreed activities and achievement of business targets.

About You

We are looking for a commercially driven professional with experience in Modern Trade, Key Account Management, Trade Marketing, or Channel Management within the FMCG industry. You have a strong understanding of customer dynamics, category management principles, and commercial strategy development. Beyond technical expertise, you are an excellent communicator who can influence stakeholders at all levels and build lasting partnerships with customers. Strong analytical skills enable you to translate complex business data into actionable recommendations, while your strategic mindset helps you identify opportunities that drive profitable growth. You thrive in a collaborative environment, demonstrate strong negotiation capabilities, and are comfortable managing multiple priorities simultaneously. Additionally, you are proactive, results‑oriented, and highly organized, with the resilience and curiosity needed to succeed in a dynamic and competitive market.

About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.