Campaign Optimisation Specialist

Cbtalents; Viseu; Presencial; EUR 42 000 - 65 000; Tempo integral

Resumo da oferta

A Cbtalents procura um Campaign Optimisation Specialist para colaborar com equipas de marketing e dados, monitorizar, avaliar e otimizar campanhas de email, SMS e push. Serás responsável pela otimização diária, assegurando decisões baseadas em dados.

O proficiente candidato terá experiência com plataformas de automação de marketing, ferramentas de analytics e um forte foco em KPIs, ROI e melhoria contínua de campanhas.

Qualificações

• Experiência com plataformas de automação de marketing (Salesforce Marketing Cloud, Adobe Campaign, SAS 360 ou similares).
• Experiência na otimização de campanhas de marketing via CRM, email, SMS e push.
• Conhecimento de ferramentas de analítica de campanhas como GA4, Adobe Analytics, SAS 360 ou similares.
• Mentalidade analítica e capacidade de traduzir dados em insights.
• Compreensão de KPIs de marketing, modelos de atribuição e técnicas de otimização.
• Boas competências de gestão de tempo, reporting, comunicação e apresentação.
• Familiaridade com ferramentas de gestão de projetos.

Responsabilidades

• Acompanhar, analisar e interpretar KPIs de campanhas em todos os canais, medir eficácia e ROI.
• Fornecer recomendações acionáveis para melhorar desempenho e segmentação de público.
• Desenhar, implementar e analisar testes A/B para validar estratégias de desempenho.
• Desenvolver dashboards e relatórios para stakeholders globais entenderem os resultados.
• Colaborar com as equipas de marketing e dados para alinhar objetivos com otimizações orientadas por dados.

Conhecimentos

Salesforce Marketing Cloud

Adobe Campaign

SAS 360

Google Analytics 4

Adobe Analytics

CRM / Email / SMS / Push

Análise de dados

Apresentação e reporting

Ferramentas

Salesforce Marketing Cloud

Adobe Campaign

SAS 360

Google Analytics 4

Adobe Analytics

Descrição da oferta de emprego

Descrição do cargo

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Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty's, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

The role Following the recent success of a newly launched suite of marketing products, our client is looking for a Campaign Optimisation Specialist to collaborate with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications.

This Campaign Optimisation Specialist will be responsible for the day-to‑day optimisation of these marketing campaigns and is a key role maximising the impact of marketing campaigns, ensuring data‑driven decision making and enhancing campaign effectiveness.

As Campaign Optimisation Specialist, you will:

• Track, analyse, and interpret campaigns KPIs across all channels, measuring campaign effectiveness and ROI.
• Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
• Design, implement, and analyse A/B tests and other experiences to validate performance strategies.
• Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
• Collaborate closely with marketing and data teams to align campaign objectives with performance and data‑driven optimisations.

To apply, you should have:

• Experience using marketing automation platforms such as a Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
• Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
• Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
• An analytical and problem solving mindset with the ability to translate data into insights.
• An understanding of marketing KPIs, attribution models, and optimisation techniques.
• Strong time management, reporting, communication, and presentation skills.
• Familiarity with project management tools.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Analyst

Industries: Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, Technology, Information and Media